Demand Generation Manager

About the Role

Ingenio is collaborating with a rapidly expanding Irish SaaS company that is heavily investing in its next phase of growth. They are seeking a skilled Demand Generation Manager to lead pipeline creation and contribute to the company's go-to-market approach.

Key Responsibilities

• Take full responsibility for demand generation strategy, focusing primarily on pipeline expansion.
• Develop and refine campaigns across various channels including content marketing, SEO, paid advertising, partnerships, and other acquisition methods.
• Enhance the customer experience from initial interaction through to qualified sales opportunities.
• Collaborate closely with the Sales team to align marketing campaigns with target accounts and revenue targets.
• Optimize website functionality and improve conversion rates.
• Experiment with new growth strategies, analyze outcomes, and scale successful initiatives.
• Evaluate campaign performance regularly and implement improvements for greater marketing efficiency.

Required Experience and Skills

• At least 5 years of experience in B2B SaaS demand generation or growth marketing roles.
• Demonstrated success in generating qualified pipelines and driving revenue growth.
• Proficient in managing multi-channel marketing efforts including content, SEO, paid media, and partnerships.
• Strong analytical abilities with data-driven decision-making skills.
• A marketer who thrives in fast-paced, high-responsibility environments and effectively collaborates with Sales teams to optimize the sales funnel.

This position offers a unique chance to own projects with a high degree of autonomy, experiment with innovative ideas, and significantly impact a growing SaaS business's revenue trajectory.