Customer Lifecycle Marketing Manager

Role Overview

We seek a seasoned senior marketing leader experienced in Business-to-Business (B2B) customer engagement to join our client’s team. This role thrives in fast-moving and evolving environments with a focus on data-driven marketing insights.

Key Responsibilities

• Design and implement the end-to-end lifecycle marketing strategy across Small, Medium, and Enterprise customer segments globally.
• Lead your team in executing campaigns that encourage customer activation, engagement, growth, and retention.
• Develop strategic guidance on customer segmentation, campaign messaging, and positioning based on market and competitor insights.
• Collaborate with global commercial and product marketing groups to align strategies with customer demands and market potential.
• Manage campaign deployment from planning through launch, including overseeing timelines and budgets, while delegating creative execution to your team.
• Evaluate campaign effectiveness and analyze customer feedback to refine strategies and coach team members on insights.
• Drive organizational change to enhance adoption of new campaigns and marketing processes among your team and cross-functional partners.
• Mentor direct reports to cultivate best practices, strategic thinking, and flawless campaign implementation.
• Ensure all marketing efforts comply with brand standards, legal regulations, and data protection laws.
• Advise on marketing automation technologies and workflows to enhance operational efficiency.

Candidate Profile

• Minimum of 10 years’ experience in B2B marketing, particularly managing campaigns within SaaS or enterprise software domains.
• Proven leadership track record in directing marketing teams or major initiatives.
• Strong strategic thinking skills paired with curiosity and creativity.
• Comfortable navigating rapid change and ambiguity.
• Excellent organizational aptitude, meticulous attention to detail, and capability to independently manage multiple priorities.
• Outstanding communication skills with the ability to convey messages clearly to a variety of audiences.
• Data-oriented approach with robust analytical skills.
• Fluent native English speaker with superior verbal and written communication talents.
• Collaborative mindset, inspiring and empathetic leadership style.

Additional Information

Please note, applications will be evaluated only through the official application process specified. Direct messages or connection requests to team members will not advance your application and may be considered as non-compliance with application guidelines.