Copywriter - Conversion & Growth (Remote)

About Cro Metrics

Cro Metrics is a premier growth marketing agency focused on delivering quantifiable outcomes through data-driven strategies and innovative tactics. Specializing in conversion rate optimization, paid media, website design, and lifecycle marketing, the company employs skilled professionals to run hypothesis-driven campaigns that boost client performance in digital channels. Operating remotely across the U.S., Cro Metrics values agility, innovation, and a focus on results, catering to a diverse mix of B2B and B2C clients. The agency is expanding its expert team to meet increasing demand and uphold its reputation for excellence in integrated marketing services.

Role Overview

The position of Copywriter - Conversion & Growth is a strategic fractional contractor role crafted to support Cro Metrics' growing creative team. The key duty is to produce high-quality, hypothesis-based copy that drives conversion metrics across paid media, landing pages, experimental campaigns, and email marketing. Candidates should have expertise in conversion-centric writing and the versatility to quickly modify voice and messaging for varied audiences, from enterprise B2B clients to direct-to-consumer markets.

This role integrates the daily use of AI tools, including building and managing brand-specific AI writing agents that help scale output while maintaining brand voice fidelity. Collaborating closely with strategists, designers, and data analysts is vital to develop engaging and strategically aligned copy. The role involves flexible, part-time hours initially, with potential progression to full-time based on mutual fit and business needs.

Responsibilities

• Produce clear, hypothesis-driven copy for paid media ads, landing pages, and experiments.
• Craft captivating headlines, ad creatives, product descriptions, and messaging for email/SMS campaigns.
• Work collaboratively with cross-functional teams to design and test communication strategies.
• Create and oversee AI-driven brand-specific writing agents to enhance scalable content production.
• Utilize performance data and A/B testing feedback to continually optimize copy effectiveness.
• Ensure all content faithfully represents client brand voice and targets strategic goals.
• Engage in client meetings to offer expert advice on messaging and content approaches.
• Maintain a continuous test-and-learn methodology, refining copy based on analytics and input.
• Document AI workflows and demonstrate AI integration capabilities throughout the selection process.
• Manage workload independently within a flexible, part-time framework while meeting deadlines and quality standards.

Qualifications

• Proven background as a copywriter specializing in conversion-focused digital campaigns.
• Strong grasp of hypothesis-led content creation and performance measurement.
• Experience crafting copy for paid ads, landing pages, experiments, and email/SMS marketing.
• Ability to adapt tone and messaging effectively across different audience segments and brand identities.
• Demonstrated skill in deploying AI tools and building AI writing agents.
• Excellent storytelling and written communication capabilities.
• Knowledge of A/B testing processes and data-driven copy enhancement.
• Effective collaboration skills with strategists, designers, and analysts.
• Self-directed project management skills with ability to juggle multiple tasks.
• Prior experience thriving in remote work setups and flexible scheduling.
• Legal qualification to work as an independent 1099 contractor in the U.S.

Benefits

• Remote work with flexible scheduling options on a part-time basis.
• Exposure to diverse projects spanning various industries and clientele.
• Collaborative culture with access to cutting-edge AI utilities and content workflows.
• Long-term engagement prospects and potential conversion to full-time employment.
• Competitive hourly remuneration ranging from 60 to 80 USD, depending on experience and project scope.
• Opportunity to contribute within a data-driven growth marketing environment focused on demonstrable results.

Equal Opportunity Statement

Cro Metrics is committed to equal opportunity and promotes diversity and inclusivity. The company prohibits discrimination based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected status. Candidates from all backgrounds are encouraged to apply and help advance innovative, result-oriented marketing solutions.