Content Producer

About the Role

We are seeking a skilled Content Producer to become part of ASB's Brand & Marketing team, focusing on the Business Banking editorial content strategy. This role uniquely merges journalistic curiosity, writing craftsmanship, and strategic content marketing. Your task will be to uncover compelling stories and craft editorial experiences that support New Zealand businesses in advancing.

You will collaborate closely with Business Banking stakeholders, marketers, and experts to convert complex subjects into clear, engaging, and genuinely valuable content. This includes thought leadership articles, customer stories, social media posts, scripts, and campaign copy that foster trust, showcase knowledge, and drive business outcomes.

Beyond creating individual pieces, you will develop connected content ecosystems, transforming a single insight or interview into multiple content segments across owned and earned channels, ensuring each story maximizes impact.

This position demands strong editorial judgment and strategic thinking to spot opportunities from customer feedback, market and economic trends, and internal expertise, building an editorial plan aligned with Business Banking priorities that delivers true customer value.

You will partner with marketers, designers, digital teams, Corporate Affairs, and other content producers—including social and podcast teams—to establish a consistent, approachable, and distinct editorial voice for Business Banking.

Candidate Profile

The ideal candidate is an outstanding storyteller who can simplify complex concepts without diluting their essence. You should be naturally inquisitive, commercially aware, and adept at discovering stories in everyday interactions, customer experiences, and emerging business trends.

You may have experience as a business journalist, editorial producer, content strategist, or senior copywriter eager to lead an editorial function within a leading New Zealand brand.

Required Experience and Skills

• Proven experience producing high-quality editorial content across various platforms, supported by a strong published portfolio.
• Exceptional writing and editing abilities with a keen sense of clarity, structure, and narrative flow.
• Sound editorial judgment including conducting interviews, fact-checking, shaping stories, and ensuring accuracy.
• Skill in translating complex business, financial, or technical topics into engaging and accessible content for customers.
• Experience developing thought leadership materials for senior leaders and subject matter experts.
• Ability to design content strategies, editorial calendars, and story pipelines aligned with marketing goals.
• Understanding of adapting editorial content for websites, emails, LinkedIn, podcasts, and similar owned channels.
• Capability to identify possibilities for repurposing content into integrated campaigns rather than isolated pieces.
• Confidence in working with senior stakeholders, fostering relationships, and constructively challenging concepts.
• Familiarity with operating within regulated environments, balancing creativity with compliance and governance needs.

Experience in business, finance, economics, or technology coverage is a plus but not mandatory. Skills in basic photography, video capture, or producing social-first content are beneficial; however, core focus remains on editorial thinking, strategic storytelling, and creating valuable content for customers.

Working at ASB

ASB offers a diverse, inclusive culture where employees develop an agile mindset and expand their skills within a flexible and supportive workplace. We provide competitive compensation, banking perks, personal and career development options, and opportunities for growth within an organisation that values its people deeply. Living our values of Care, Courage, and Curiosity is fundamental to our mission.

Additional Information

The successful applicant will undergo pre-employment screening, including Ministry of Justice checks, credit assessments, AML compliance verifications, and credential validations, which may involve both New Zealand and international checks.