Content Creator - Konkani Language

About Varahe Analytics

Varahe Analytics stands as one of India’s leading integrated political consulting firms, focusing on delivering comprehensive, data-supported election management services. The company excels in providing strategic counsel and executing plans that blend data-driven insights with in-depth grassroots intelligence to design holistic electoral campaigns. Passionate about democracy and political processes, the organization draws talent from premier institutions and diverse professional sectors to craft electoral strategies that inspire discourse, drive change, and influence legislative environments within India.

Role Overview

The Content Creator will join the Communications Team based in Goa, offering a unique chance to conduct original research and analysis related to parliamentary legislation, committee reports, and the functioning of state and national legislatures. This role involves engaging with legislators and policymakers while creating impactful content that supports political initiatives and challenges.

Core Responsibilities

• Create engaging, culturally resonant content in Konkani specifically tailored for social media platforms, aligning with political narratives and campaign goals.
• Independently manage social media content assets including creation, curation, and scheduling of Konkani-language posts.
• Edit, proofread, and localize content to ensure linguistic accuracy and relevance for Konkani speakers.
• Work with the communications team to develop strategic messaging that communicates governance initiatives, political messages, and campaign narratives relevant to Goa.
• Engage actively with the audience, interpreting their feedback and modifying content to suit local cultural and political contexts.
• Incorporate multimedia (graphics, videos, infographics) to boost the visual interest and message impact of content.
• Monitor and analyze Goa’s political trends and regional developments to inform content strategy.
• Collaborate with designers and editors to deliver cohesive content across formats and platforms.
• Leverage familiarity with AI-assisted content tools, such as writing assistants and image generators, to augment content creation and optimization.
• Regularly evaluate content performance metrics to refine strategies for audience expansion and engagement improvement.

Essential Skills and Qualifications

• Mandatory fluency in Konkani, with proficient command of English and Hindi.
• Demonstrable experience in content creation, especially regional language or political content, supported by a solid portfolio.
• Comprehensive knowledge of social media trends and platforms, particularly in the context of regional political communication.
• Working knowledge of AI content creation tools is highly desirable.
• Strong understanding of political dynamics in Goa and India, with an interest in state and national affairs.
• Creativity in developing fresh, innovative political communication ideas tailored to regional audiences.
• Independent management skills for social media content and editorial calendars.
• Adaptable to fast-changing political environments and content requirements.

Educational Requirements

• Bachelor’s degree in Mass Communication, Journalism, Political Science, or related fields is preferred.
• Additional specialization or coursework in Content Creation, Digital Marketing, Political Communication, or Regional Media is advantageous.

Additional Information

This is a short-term contract position running until March 2027, based onsite in Goa. Candidates should be prepared for a high-impact opportunity within a motivated team environment focused on strategic thinking and decisive action.