Brand Marketing Manager

About Geely Auto International

Geely Auto Group, established in 1997 and headquartered in Hangzhou, China, is a prominent automobile manufacturer operating under Zhejiang Geely Holding Group. It owns brands such as Geely Auto, Geely Galaxy, Lynk & Co, and Zeekr. The company has expanded internationally with subsidiaries and manufacturing facilities across Europe, Africa, Latin America, the Middle East, and Asia Pacific, operating over 1,000 sales and service locations in more than 80 countries. Geely consistently achieves an annual growth rate exceeding 50% and is recognized among the leading exporters among independent automotive brands.

Role Overview

The Brand Marketing Manager position based in Saudi Arabia and UAE is designed to spearhead the marketing strategy for Geely's brands at a regional level. This role focuses on planning and executing marketing initiatives to boost brand visibility, enter new markets, and engage diverse consumer bases across multiple cultures and areas.

Key Responsibilities

• Partner with global and regional teams, including marketing and product development, to craft and customize global marketing strategies that echo Geely Auto Group’s objectives and brand ethos.
• Perform market research to uncover trends, insights, and growth opportunities specific to various markets.
• Work closely with regional marketing units to tailor global brand approaches while preserving brand uniformity across locations.
• Lead the development of marketing campaigns and materials, spanning digital content, advertising, PR, and event management.
• Track and evaluate marketing campaign outcomes and revise strategies to meet set goals effectively.
• Oversee the brand marketing budget, optimizing resource use to maximize return on investment.
• Remain informed on global marketing innovations and integrate these best practices into the brand’s promotional activities.

Required Qualifications and Experience

• Minimum of five years' experience in brand marketing, particularly within the automotive sector.
• Proven success in organizing and managing events such as conferences, auto shows, and product launches.
• Bachelor's degree in Marketing, Business Administration, or related disciplines.
• In-depth knowledge of consumer behavior and market dynamics across different cultural and regional contexts.
• Outstanding communication and interpersonal skills, adept at collaborating with diverse teams and stakeholders.
• Creative strategic thinker with robust analytical capability to measure marketing effectiveness and ROI.
• Ability to juggle multiple projects with tight deadlines effectively.
• Proficiency in Mandarin and Arabic languages is advantageous.

Work Environment

• The position is office-based in either Saudi Arabia or Dubai.
• Occasional business travel may be needed for industry-related events or company meetings.