Brand Manager - Special Projects

About the Role

Marico Limited is seeking an experienced Brand Manager to lead special projects and oversee comprehensive content strategies within the beauty and personal care segment. This role demands expertise in managing brand touchpoints across digital, social, retail, and experiential channels while steering high-impact initiatives like brand relaunches and market expansions.

Key Responsibilities

• Direct the creation, planning, and execution of content across all brand platforms — including social media, digital, e-commerce, retail, and live experiences.
• Create and maintain a content calendar aligned with campaign schedules, product launches, and seasonal events.
• Maintain consistency of all content with the brand's voice, visual identity, and storytelling standards.
• Oversee content production processes by briefing creative teams, agencies, and freelancers, ensuring timely delivery from concept through final assets.
• Conduct analysis of content effectiveness and implement improvements driven by data insights.
• Lead or support priority brand efforts beyond routine activities, such as brand relaunches, new market forays, influencer partnerships, and alliances.
• Formulate detailed project plans, monitor timelines, coordinate stakeholders, and guarantee projects finish within scope and budget.
• Serve as project lead for cross-department initiatives requiring strategic brand oversight.
• Manage channel deployment strategies across social media, email, digital advertisements, e-commerce, and in-store promotions.
• Adapt and optimize content formats and messages for each marketing channel according to platform best practices and target audience.
• Collaborate with media and performance teams to synchronize organic and paid campaigns.
• Track channel performance metrics and communicate opportunities or issues promptly to stakeholders.
• Monitor and recommend presence on emerging platforms and channel trends to enhance brand visibility.
• Act as a liaison among Brand, D2C, and E-commerce departments to ensure integrated and commercially effective marketing approaches.
• Work closely with Brand Managers to maintain brand integrity while achieving business goals.
• Partner with D2C and E-commerce teams to develop and implement cohesive marketing strategies that increase traffic, conversions, and customer loyalty.

Candidate Profile

• 3 to 6 years of experience in brand marketing, content strategy, or integrated marketing roles within the beauty or personal care sectors.
• Preference for candidates with experience in D2C beauty and skincare industries.
• Proven skill in creating and managing content across multiple channels such as social media, digital platforms, e-commerce, and retail environments.
• Educational qualification of Graduate, MBA, or PGDM.