Brand Manager

About the Role

Join Creams Café as a Brand Manager based in London, Marylebone, where you will be pivotal in enhancing brand awareness and driving commercial success. This position is focused on increasing guest visits, sales, market share, and achieving measurable business outcomes. Reporting directly to the Chief Marketing Officer, you will oversee national brand campaigns as well as local store marketing efforts across the expanding franchise network.

Key Responsibilities

• Create and manage impactful national marketing campaigns and local café marketing strategies that boost sales.
• Collaborate with franchise partners to identify growth opportunities in footfall, guest frequency, and average transaction value.
• Develop focused local marketing plans tailored for individual café locations and trading areas to achieve measurable results.
• Analyze campaign performance metrics, return on investment, and commercial key performance indicators, and provide actionable recommendations to enhance outcomes.
• Identify and pursue partnerships and promotional opportunities that increase brand awareness and generate revenue.
• Utilize market trends, customer insights, and competitor analysis to influence future marketing initiatives and business strategies.
• Safeguard and expand the Creams brand identity while ensuring all marketing activities align with commercial goals.

Qualifications and Experience

• Minimum of 5 years of experience in Brand Marketing, Local Store Marketing, or Commercial Marketing roles.
• Experience in sectors such as hospitality, retail, leisure, franchising, quick-service restaurants, or food and beverage brands.
• Demonstrated success in launching marketing campaigns that directly contribute to sales growth.
• Strong analytical capabilities with expertise in interpreting data, KPIs, and campaign outcomes.
• Commercial acumen including understanding unit economics, customer acquisition, and revenue growth drivers.
• Highly organized, proactive, and adept at managing multiple projects efficiently.

Additional Information

Creams is a well-established dessert brand with robust plans for expansion and a passionate franchise community. This role offers the chance to directly influence brand marketing efforts that deliver tangible business results. Immediate availability to start is preferred.