Brand Manager Ecommerce

About ThreadX

ThreadX is a manufacturer and product development company based in Pakistan, specializing in transforming global brand ideas into premium, bespoke products. Their expertise includes custom leather jackets, leather goods, high-end caps, custom patches across various materials, T-shirt printing, and advanced embroidery. They support fashion, streetwear, corporate, and lifestyle brands with reliable, scalable manufacturing and innovative craftsmanship, aiming to advance Pakistan's manufacturing sector through excellence and dependable production.

Role Overview

The Brand Manager Ecommerce position is a full-time, on-site role in Karachi focused on shaping and driving the brand's online presence. The manager will craft and implement digital brand strategies that increase visibility, engagement, and sales across ecommerce platforms and social channels. Daily responsibilities include overseeing product listings, enhancing product descriptions, coordinating marketing campaigns, analyzing performance data, and maintaining uniform brand messaging across websites and marketplaces.

Key Responsibilities

• Manage ecommerce product listings and optimize accompanying content.
• Coordinate and execute digital marketing campaigns including paid advertisements.
• Monitor and analyze digital performance metrics to inform strategy adjustments.
• Ensure consistent brand representation across all online platforms including social media.
• Collaborate closely with design, production, and sales departments to align digital branding with product offerings and customer needs.
• Track market trends, competitor activities, and customer feedback to continuously refine brand positioning and enhance the online customer journey.

Candidate Qualifications

• Proven experience in ecommerce brand management and online merchandising.
• Skilled in digital marketing tools such as social media management, paid campaigns, and web analytics (Google Analytics, Meta Business Suite).
• Ability to craft and execute brand and content strategies that support business objectives and target audiences.
• Strong written and verbal communication skills with a keen eye for maintaining brand consistency.
• Effective project management skills, able to work cross-functionally and meet deadlines in dynamic environments.
• Familiarity with fashion, streetwear, or lifestyle product sectors; manufacturing or product development experience is advantageous.
• Bachelor's degree in Marketing, Business, Communications, or related disciplines, or an equivalent practical background.
• Willingness to work on-site in Karachi and collaborate directly with production and operations teams.