- Erfahrung
- Beliebig
- Gehalt
- —
- Stellenangebote
- 1
- Veröffentlicht
- vor 2 Tagen
- Arbeitsmodus
- Arbeiten von zu Hause
- Wieder aufnehmen
- Bewerbung erforderlich
Stellenbeschreibung
About Reach
Reach plc is Britain and Ireland's largest commercial news publisher, connecting millions daily through over 120 brands including national and local titles. We engage 70% of the UK's online audience and 10% of the US online population, reaching over 100 million social media followers worldwide. Our diverse media environment respects all backgrounds and supports individual growth and creativity.
Role Overview
This fully remote role, with quarterly in-person meetings at Canary Wharf, offers a unique chance to take full ownership of the Yimbly Marketplace brand’s growth. The Brand and Marketing Manager will creatively drive digital expansion, bridging storytelling with data analytics, while managing brand strategy, performance marketing, trading, and commercial delivery.
Key Responsibilities
- Develop and execute omnichannel brand, trade, and performance marketing strategies across owned, earned, and paid platforms including Google, Meta, TikTok, CRM, affiliates, press, and influencers.
- Collaborate with Trading and Product teams to adapt rapidly to weekly data, reallocating budgets, revising forecasts, and adjusting campaign messaging promptly to meet commercial objectives.
- Manage the monthly marketing budget to optimize return on investment, monitoring KPIs such as Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS.
- Lead CRM and lifecycle marketing strategies, ensuring all creative assets meet brand standards and focus on maximizing conversions.
- Provide leadership and mentorship for internal marketing, promotions, and design teams, while holding external agencies accountable to performance goals.
- Champion adoption of AI, automation, and experimental testing to enhance marketing creativity and efficiency.
Required Skills and Experience
- Strong e-commerce leadership with proven experience managing brand and marketing functions including budget ownership.
- Ability to balance brand development with advanced performance marketing techniques.
- Comprehensive commercial knowledge of key e-commerce metrics such as CPA, LTV, Conversion, ROAS, and POAS.
- Hands-on proficiency with digital marketing platforms like Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads, and CRM/lifecycle marketing tools.
Preferred Technical Familiarity
- Experience or knowledge of Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe Suite, or Later is desirable.
Mindset Attributes
- Decisive and resilient under fast-paced trading environments and shifting priorities.
- Customer-centric with strong collaboration skills to build effective cross-functional partnerships.
Employee Benefits
- 25 days annual holiday plus bank holidays, with extra days after three, five, and ten years of service, including a scheme to purchase additional leave.
- Additional paid leave for volunteering annually, and paid leave for significant personal milestones.
- Performance bonus scheme offering opportunity to enhance earnings.
- Generous pension contributions, matching up to 6% with salary sacrifice options.
- Comprehensive policies supporting flexible work, family leave, inclusion, and career advancement.
- Healthcare cash plan reimbursements and rapid access to medical consultations.
- Electric and hybrid car lease schemes available through salary sacrifice.
- 24/7 wellbeing support program for employees and families.
- Exclusive discounts including 15% off on Reach’s online marketplace, Yimbly.
- Interest-free loans for season tickets and technology purchases.
Diversity and Inclusion
We embrace diversity and encourage applications from all backgrounds and experiences. Our recruitment process is designed to be inclusive and fair, without discrimination on any protected characteristic.