Associate Product Marketing Manager

Role Overview

The Associate Product Marketing Manager is tasked with steering the growth, positioning, and commercial success of Fujifilm Business Innovation Singapore's services portfolio across its entire lifecycle. Acting as a critical link between market insights, business strategies, product offerings, and sales execution, this role ensures services are distinctively positioned in a competitive market environment.

Key Responsibilities

• Plan, coordinate, and support marketing activities for service portfolios throughout all stages of their lifecycle, from launch to phase-out.
• Formulate business strategies informed by comprehensive understanding of the competitive landscape and market conditions.
• Craft product positioning, messaging, unique value propositions, and differentiation strategies for the service offerings.
• Collaborate with strategic partners, third-party vendors, and regional marketing divisions to establish compelling go-to-market strategies.
• Work closely with sales teams to uncover and leverage opportunities that enhance the positioning of service offerings in current and emerging markets.
• Partner with various business units to implement and operationalize key business initiatives.
• Conduct thorough business and operational analyses using internal and external data across product performance, revenue trends, market, and industry insights to inform decision-making.
• Lead the evaluation and monitoring of service offering initiatives, perform competitive analyses, and communicate findings and plan adjustments to management, partners, and product teams.
• Maintain strong, professional collaborations with both internal colleagues and external stakeholders to achieve shared objectives.

Candidate Profile

• Holds a Bachelor's degree in Marketing, Business IT, or Information Systems with a minimum 4-5 years' experience in similar roles.
• Proven track record in successfully launching products or services, engaging in pre-sales activities, and delivering presentations.
• Capable of managing multiple tasks simultaneously and comfortable interacting with diverse stakeholders, demonstrating excellent interpersonal skills.
• A proactive self-starter, motivated by challenges and capable of working independently.
• Strong team player with superior communication skills, both verbal and written.
• Possesses analytical skills to synthesize information, see overarching trends, and translate insights into actionable strategies.
• Keen situational awareness with an ability to identify market trends and opportunities.
• Demonstrates a positive, solution-oriented mindset and a strong "can-do" attitude.