Associate Media Strategist

About the Role

Good Apple is offering an opportunity for an Associate Media Strategist to help shape campaign direction while building hands-on experience in digital media. In this role, you will support the creation and execution of media plans, working under the guidance of a Media Strategist or supervisor. The position is designed for someone eager to contribute to campaigns across the digital media landscape, including direct partnerships, programmatic, social media, paid search, and related channels.

Key Responsibilities

• Assist the media planning and buying team with developing, implementing, and tracking media objectives, strategies, and tactics.
• Coordinate with media vendors, internal specialists, and account teams to execute and update media plans.
• Help prepare budget documents and manage billing information.
• Maintain flowcharts, creative assets, delivery tracking, and quality assurance processes.
• Work with quantitative data to calculate KPIs and review campaign performance.
• Use third-party tools to traffic assets, work with RFP platforms, issue insertion orders, and support campaign management.
• Create competitive analyses and client-facing analytical reports.
• Draft POVs, recommend media optimizations, and provide basic strategic suggestions.
• Support trafficking, reporting, and accounting tasks for media campaigns.
• Meet with media partners to understand how they can help clients achieve campaign goals.

Qualifications and Skills

• Strong organizational abilities and excellent time management.
• Good analytical thinking and comfort working with data sets.
• Clear and effective communication skills.
• Ability to perform well in a fast-moving environment.
• Working knowledge of Google Workspace, including Docs, Sheets, and Slides.
• Exposure to biddable media platforms such as Meta is preferred.
• Familiarity with ad serving systems such as Google Ad Manager.
• 0 to 1 year of experience in media planning.

Additional Information

This is a full-time role based onsite in New York, NY. The position focuses on building practical knowledge in digital media while contributing to campaign execution and reporting. No salary, stipend, number of openings, start date, or application deadline was specified in the source.