Assistant Affiliates Manager - TikTok Shop

About the Role

The Consumer Products Division (CPD) TikTok Shop team at L’Oréal UKI is rapidly expanding and pioneering a new era of beauty retail by leveraging creators, content, and social commerce. Affiliates play a central role in driving this growth. We are seeking an energetic, well-organized Assistant Affiliate Manager who is passionate about TikTok culture and community to join our team. Reporting to the Affiliate Lead, this position is vital to L’Oréal’s fastest-growing social commerce initiatives.

Key Responsibilities

• Assist in discovering and onboarding emerging TikTok Shop affiliate creators specializing in beauty, skincare, haircare, and lifestyle to strengthen the affiliate community.
• Facilitate creator communication by coordinating outreach via email, WhatsApp, TikTok Shop, and agencies, ensuring timely delivery of products and information for content creation.
• Support briefing and development of paid affiliate content by crafting creator-friendly briefs, identifying compelling content themes, and translating performance insights into actionable improvements.
• Monitor affiliate content success by tracking key metrics such as views, click-through rates, conversion rates, and sales, identifying top-performing videos for amplification.
• Contribute to the planning and execution of affiliate events, webinars, workshops, and community-building activities to maintain an engaged and motivated creator base.

Candidate Profile

• Deep familiarity with TikTok, its trends, language, and creator community.
• Passionate about creators and content with strong commercial awareness to drive sales and repeat engagement.
• Highly organized with the ability to manage multiple creators, product distributions, content briefs, deadlines, and communications simultaneously.
• Quick and proactive, adapting fluidly to shifting priorities in a fast-paced environment.
• Analytical mindset with the ability to interpret content performance data and adapt strategies accordingly.
• Excellent interpersonal skills, adept at nurturing positive relationships with creators, partners, and internal teams.
• Hands-on approach, especially during product launches, campaigns, and community events.
• Creative and culturally aware with an eye for compelling content and emerging opportunities.