Specialist, Performance Marketing

About the Company

foodpanda is a member of the Delivery Hero Group, a leading local delivery platform operating worldwide in more than 70 countries. Headquartered in Berlin, Germany, Delivery Hero is listed on the Frankfurt Stock Exchange and is part of the MDAX index since 2017. Our mission is to provide an exceptional delivery experience that is quick, seamless, and convenient.

Job Overview

We are seeking a motivated and results-oriented Specialist or Manager in Performance Marketing to join our regional team. This role offers an excellent opportunity for professionals eager to make a tangible impact within a fast-moving and dynamic environment. The position will be tailored according to the candidate's qualifications and experience.

Key Responsibilities

• Manage and optimise paid performance marketing campaigns across 16 APAC and European markets, executing both evergreen and integrated campaigns on paid search and paid social platforms.
• Oversee channel budgets, ensuring expenditures are aligned with targets and reallocating funds to maximize return on investment.
• Utilise AI and automation technologies to automate routine marketing tasks such as campaign setup, bid management, reporting, and creative updates, enabling more focus on strategic planning and experimentation.
• Collaborate cross-functionally and cross-regionally to design, implement, and monitor high-impact integrated campaign strategies.
• Identify growth opportunities, design experiments, and deliver data-driven insights to enhance marketing effectiveness, focusing on customer acquisition, engagement, and retention.
• Continuously monitor campaign results and benchmarks to derive actionable insights, supporting the development of best-in-class marketing practices.
• Produce detailed performance reports, assisting senior management in optimizing channel mixes and budget allocations based on analytical findings.
• Leverage data analytics to provide stakeholders with clear and comprehensive evaluations of media channel performance and return on investment.

Required Qualifications and Skills

• A minimum of three years hands-on experience managing performance marketing campaigns for web and mobile applications, particularly on major platforms such as Google, Apple, Meta, or TikTok.
• Direct experience with app marketing channels including Google App Campaigns and Apple Search Ads, as well as paid social media platforms like Meta and TikTok; multi-channel experience is highly valued.
• Strong proficiency with analytics tools such as Google Analytics, Adjust, or Appsflyer.
• Understanding of pixel-based and mobile app performance tracking, with the ability to diagnose and resolve issues impacting campaign measurements.
• Familiarity with additional marketing platforms and tools such as Snapchat, Smartly, and Google Display is advantageous.
• Proven capability managing substantial marketing budgets and optimizing campaigns at scale.
• In-depth knowledge of performance marketing metrics including CPA, CPC, CPI, CPM, attribution methodologies, and customer lifetime value measurement.
• Experience with experimental approaches like A/B testing, multivariate analysis, and incrementality testing is a plus.
• Strong analytical mindset coupled with excellent logical thinking and a practical approach.
• Fluency in English, both spoken and written.
• Highly proactive, organized, and comfortable working in a fast-paced, evolving environment.