Social Media Manager

About Depop

Depop is a peer-to-peer marketplace specializing in circular fashion where users can buy, sell, and explore secondhand clothing. Founded in 2011, Depop is dedicated to making secondhand shopping as appealing and rewarding as purchasing new items. The platform has grown to serve over 56 million users globally, fostering a community focused on sustainable fashion.

Depop operates with a team of more than 500 employees, headquartered in London and with offices in New York. Since becoming a fully owned subsidiary of Etsy in 2021, Depop continues to function independently.

The company is committed to diversity, inclusivity, and equal opportunity employment, continually adapting recruitment to ensure fairness and accommodate applicant needs.

Role Overview

The Social Media Manager will be responsible for leading the strategy and daily management of Depop's core social media platforms, especially Instagram and TikTok. Collaborating closely with the Head of Social & Influencer Marketing, this role involves shaping the brand's voice, creating platform-specific content, and overseeing its execution from ideation through to publishing.

This position requires a blend of strategic insight, creativity, content creation, analytics expertise, and leadership skills. The Social Media Manager will collaborate across teams including Influencer Marketing, Creative, Brand Marketing, PR, and Community to ensure the social media output is culturally relevant and deeply engaging.

Key Responsibilities

• Manage and lead daily operations of Depop’s Instagram and TikTok platforms.
• Create and maintain publishing calendars and channel-specific strategies.
• Drive platform strategy development and continuous experimentation to evolve social presence.
• Maintain consistent editorial tone across all social media channels.
• Conceive and pitch culturally and community-rooted social-first content ideas.
• Craft engaging, platform-native captions and copywriting.
• Monitor and identify emerging trends to participate appropriately.
• Lead content briefing and manage collaborations with in-house creatives and freelance contributors.
• Capture and edit short-form video content on-site and in-office as needed.
• Translate marketing campaigns into compelling social content and storytelling.
• Oversee content workflows using project management tools such as Monday.com to ensure timely delivery.
• Stay updated on social platform enhancements, trends, and digital culture, continuously testing and optimizing content formats.
• Analyze and report on channel performance, drawing insights to inform future strategies.

Candidate Profile

• Proactive in recognizing upcoming trends and conversations within social culture.
• Balances strategic thinking with strong storytelling and content creation capabilities.
• Understands the distinction between content optimized for algorithms and culturally impactful creative media.
• Thrives in dynamic environments, combining organizational excellence with creativity.

Desired Experience and Skills

• Proven experience managing social media accounts for fashion, lifestyle, media, entertainment, or consumer brands.
• Deep knowledge and expertise in Instagram and TikTok platforms.
• Excellent writing and editing proficiency.
• Strong editorial intuition, preferably with backgrounds in journalism or publishing.
• Competence in shooting and editing mobile-centric video content.
• In-depth understanding of internet culture, fashion, music, and Gen Z audiences.
• Experience with content creation tools such as CapCut, Figma, Adobe Creative Suite, and Canva.
• Effective project management and organizational skills.
• History of cross-functional collaboration with marketing, creative, and influencer teams.
• Comfortable creating content in real-time and on live event sets.

Work Culture and Growth

• Curiosity about cultural trends and ability to bring excellent taste and creative judgment.
• Ability to work swiftly without compromising quality and enjoy collaborative feedback environments.
• Organized approach with a focus on storytelling and community engagement over simple follower growth.

Success Milestones in 6 Months

• Become the recognized lead for Instagram and TikTok platform management.
• Enhance depop's social media editorial tone and presence.
• Develop a reliable stream of culturally relevant, high-impact social content.
• Improve process workflows and social content execution.
• Establish trust and partnership within the broader marketing and creative teams.
• Help direct the next phase in Depop's social media evolution.

Additional Benefits and Policies

• Health insurance options including two United Healthcare medical plans (HDHP/HSA and PPO plus FSA), dental, and vision coverage.
• Access to wellness programs like Headspace meditation, Legal Shield, and a 24/7 employee assistance program (EAP).
• Disability and critical illness insurance through UNUM.
• 401(k) retirement savings plan.
• Generous annual leave starting at 16 days plus public holidays, increasing with tenure.
• Volunteering benefit allowing up to two additional paid leave days per year to engage with community activities.
• Family support including 12 weeks paid parental leave, shared parental leave, and emergency carer leave.
• Professional development via biannual reviews, learning budgets, and company-wide training resources.
• Life insurance providing financial compensation of two times your salary.
• Special milestone recognition through gifts and rewards.