Relationship Manager - Farmer Finance

Overview

At ICICI Bank, the Relationship Manager - Farmer Finance acts as a pivotal figure in delivering comprehensive banking services to customers, adopting a customer-centric 360-degree approach. This role emphasizes understanding customer needs and proposing aligned financial solutions under the principle of "Fair to the Customer and Fair to the Bank." These managers develop and nurture customer relationships and work with internal teams to provide extensive banking solutions including savings, loan products, investment options, and wealth management.

Essential Services and Flexibility

Employees are expected to be flexible in their roles and locations to support the essential nature of banking services, embodying the philosophy of "One Bank, One Team." The job description serves as a guideline and responsibilities may extend beyond outlined duties.

Responsibilities

• Deliver exceptional customer service throughout the customer lifecycle by identifying financial needs and offering suitable products while maintaining fairness to the customer and bank.
• Drive business development by sourcing and selling Kisan Credit Cards (KCC) and expanding existing customer wallet share with relevant agricultural products.
• Promote 360-degree banking by collaborating with various internal teams to provide tailored product offerings.
• Work towards improving the quality of the customer portfolio within the principles of fairness.
• Customize solutions as per branch guidelines, maintain branch infrastructure, and ensure necessary facilities are available.
• Uphold the bank’s values by delivering products fair to both customers and the institution.

Qualifications and Skills

• Graduate with 2 to 5 years of experience in relationship management, business development, or related fields.
• Effective oral and written communication skills.
• Ability to collaborate and coordinate with multiple teams to support on-ground execution.
• Competence to design and implement comprehensive sales and customer relationship strategies and processes.
• Market awareness to track industry trends, customer motivations, and potential partnerships.

About ICICI Bank’s Retail Banking Group

The Retail Banking Group serves diverse customer segments, including individuals, self-employed professionals, SMEs, proprietors, government, and retail institutions via approximately 6,600 branches nationwide. The group focuses on delivering seamless banking experiences through digital solutions covering a broad product range from bank accounts and payments to loans and institutional services, supported by the ICICI Stack approach.