Product Manager, Export Americas

Role Overview

The LATAM Marketing team is instrumental in driving the success of Givenchy and Kenzo within the 17 Export Americas markets, where products are distributed through agents. Reporting to the Senior Marketing Manager Export Americas, the Product Marketing Manager acts as a vital operational collaborator, overseeing a broad range of marketing activities—from launch planning and trade marketing execution to performance monitoring and cross-functional coordination.

This role acts as the main point of contact with the Headquarters Marketing Operations Planning (MOP) team in France, ensuring effective deployment of marketing tools, point-of-sale materials (POSM), and campaign execution throughout the markets. Close coordination with Brand Managers is essential to tailor and implement comprehensive 360° marketing strategies aligned with global brand standards, regional advertising and promotion budgets, and sales objectives.

Key Responsibilities

• Assist the Senior Marketing Manager in liaising with the HQ MOP team regarding operational marketing issues such as launch timelines and forecast challenges.
• Lead and organize the monthly forecast process across the region, collaborating with Brand Managers, Finance, Commercial teams, and HQ colleagues.
• Monitor POSM inventory and requirements in all markets, ensuring compliance with contractual obligations and HQ standards.
• Support revisions to R1/R2 budgets encompassing itemized marketing plans, orchestrations, and sell-out forecasts by market.
• Train Brand Managers and Marketing Coordinators on internal procedures and marketing tools.
• Oversee the execution of marketing plans across markets adhering to allocated A&P budgets, maintaining close follow-up with Brand Managers to ensure timely and effective rollouts, and act as the conduit between local teams and HQ to guarantee brand consistency.
• Approve trade marketing initiatives, including pop-up events, International Makeup Artist gatherings, and out-of-home (OOH) campaigns, ensuring alignment with corporate and regional marketing policies.
• Track sell-out results per activation to evaluate return on investment (ROI) and spot areas for enhancement.
• Assist General Manager and Marketing Director by preparing essential presentations and business reports for regional and Comex meetings.
• Compile regional marketing reports that include execution photographs, sales data, Circana rankings, ROI, distributor feedback, market insights, and competitor information.
• Produce monthly sell-out performance analyses across all Export markets, comparing results with targets, launch benchmarks, and previous year figures.
• Deliver presentations on marketing strategies and performance metrics to varied audiences, supporting preparation efforts.
• Facilitate the presentation of annual innovation plans to retailers by preparing materials and organizing logistics in close collaboration with the Senior Marketing Manager.
• Coordinate planning and delivery of major brand events and marketing occasions annually, such as the Annual Paris Marketing Convention, Brand Managers Seminar, BC Seminar, and three internal product launches each year.
• Manage onboarding of new suppliers and process purchase orders related to marketing events.

Candidate Profile

• Preferred education: Bachelor’s degree in Marketing or Business Administration.
• Minimum 3 years’ marketing experience, ideally within the luxury sector.
• Fluent in Spanish and English; knowledge of French is advantageous.
• Proficient with computer tools including PowerPoint, Excel, Word, with strong abilities in creating engaging presentations; familiarity with Canva and CapCut is highly desirable.
• Genuine enthusiasm and curiosity for the beauty and luxury industry.
• Outstanding communication and presentation skills, capable of explaining concepts effectively to non-specialists.
• Ability to thrive in a fast-evolving, dynamic environment with minimal supervision.
• Resourceful problem solver who integrates new insights into existing plans and seeks improvement opportunities.
• Excellent organizational and time-management skills, capable of managing multiple deadlines and prioritizing tasks efficiently.
• Strong analytical mindset with result-oriented approach.
• Hands-on work ethic with attention to detail.
• Team-oriented professional adept at cross-functional collaboration.
• Must have current authorization to work in the United States without restrictions.

Additional Information

This description highlights the core responsibilities but does not encompass a complete listing of duties. Job functions may change or additional tasks may be assigned at any time without prior notice. All information provided will be treated confidentially in line with Equal Employment Opportunity guidelines.