Marketing Specialist

About the Role

We are seeking an energetic, commercially focused Marketing Specialist to enhance retail experiences in the New York City metropolitan area. This role offers the chance to implement bold, impactful marketing campaigns, design immersive passenger experiences, forge strategic brand collaborations, and create innovative pre-travel engagement activities.

Key Responsibilities

• Develop and lead omnichannel marketing strategies that transition consumer engagement from platforms such as TikTok and Instagram into physical retail locations.
• Drive foot traffic and increase sales through digital advertising and targeted campaigns aimed at enhancing in-store conversions.
• Manage end-to-end Online-to-Offline (O2O) campaigns using localized social media targeting to accelerate product movement in stores.
• Coordinate digital media buying schedules in harmony with retail launch calendars to ensure consistent campaign presence across channels.
• Track and analyze campaign effectiveness via digital attribution metrics, geofencing data, and promotional code usage to measure offline retail return on investment.
• Create and implement a dynamic annual marketing calendar centered around retail seasons, cultural events, and travel moments.
• Lead specialized marketing initiatives and adapt global campaigns to suit regional markets for optimal customer connection.
• Execute integrated marketing campaigns across digital platforms, CRM, social media, paid media, point-of-sale, visual merchandising, and experiential channels.
• Curate exclusive experiences such as beauty consultations, liquor tastings, gifting activations, and promotional events.
• Collaborate with global brands and suppliers to carry out high-profile activations and exclusive product launches.
• Support marketing strategies aimed at boosting brand awareness, customer anticipation, and purchase intent.
• Promote category growth in sectors like beauty, liquor, confectionery, and gifting through compelling storytelling and promotional efforts.
• Continuously analyze campaign performance, customer engagement, and commercial key performance indicators to optimize marketing outcomes.
• Work closely with content and social media teams to generate highly shareable, social-first content to elevate visibility and engagement.

Experience & Skills

• 3 to 6+ years of experience in marketing within retail, experiential, luxury, or travel retail sectors.
• Demonstrated success in delivering integrated campaigns and managing large-scale experiential activations.
• Experience in collaborating with brands, agencies, vendors, and cross-functional stakeholders.
• Strong organizational and project management skills suited to fast-paced environments.
• A creative and commercially savvy mindset with a passion for enhancing customer experience and brand storytelling.
• Excellent communication skills and the ability to handle multiple priorities effectively.

Why This Role Matters

This position is uniquely placed at the crossroads of retail, travel, hospitality, and entertainment. Success will be evaluated based on outstanding marketing execution, commercial growth, and the capacity to craft immersive and memorable experiences that embody the vibrant energy, diversity, and sophistication of New York City.