Marketing Manager

Overview

The Marketing Manager plays a pivotal role in communicating and upholding global brand values, aligning brand and market strategies effectively. This role provides clear direction and positioning for the brand while continuously monitoring business performance, identifying opportunities, and mitigating threats. The manager serves as the primary liaison for all commercial and marketing activities involving retailers and the brand itself.

Core Responsibilities

• Develop, plan, and execute marketing strategies to achieve brand-specific objectives.
• Understand and effectively convey brand principles to clients and retail partners.
• Collaborate with marketing and commercial teams to plan, budget, and implement events, PR, and media campaigns.
• Advise on wholesale and retail pricing to align with market conditions and competitive landscape.
• Manage marketing initiatives including Above The Line (ATL) and Below The Line (BTL) activations adhering to brand guidelines.
• Prepare and manage brand Profit & Loss statements, ensuring financial targets are met.
• Maintain and expand brand distribution channels, securing optimal product placements in physical stores.
• Oversee brand management on online platforms in line with brand standards.
• Monitor competitors’ marketing activities including ATL/BTL activations, pricing strategies, and product offerings.
• Coordinate with demand planning teams to forecast product orders accurately.
• Manage advertising and promotion budgets, negotiate spending limits with brands to control overspending.
• Support sales teams by collaborating with brand trainers on product and sales knowledge dissemination.
• Negotiate supplier pricing to maximize profitability while staying competitive.
• Build and maintain strong relationships with clients to foster sustained collaboration.
• Ensure clients are equipped with adequate tools to drive product sell-outs as per principal guidelines.
• Prepare marketing calendars and align marketing initiatives and product launches with retailers.
• Negotiate and finalize product visibility across retail channels according to advertising and promotion budgets.
• Collect and compile business reviews for periodic discussions with brand owners.
• Assist country and commercial managers in generating comprehensive monthly group reports.