Marketing Analyst

About the Role

Explore new career opportunities within a Fortune Global 500 company, where you will work collaboratively with a talented team to drive innovation and continuous improvement. This role offers a challenging, growth-oriented environment, supporting both individual and team development for those passionate about advancing their marketing careers.

Key Responsibilities

• Create compelling product positioning, value propositions, and messaging to enable differentiation in the marketplace, and develop go-to-market strategies for successful product launches.
• Perform in-depth market research and competitor analysis to identify emerging market trends, customer requirements, and untapped opportunities.
• Work closely with product teams to understand features and future development plans, ensuring marketing efforts are closely aligned with product goals.
• Prepare and maintain regular marketing reports, delivering accurate and timely insights to stakeholders.
• Assist sales teams by providing training, tools, and marketing materials to enhance sales performance.
• Design and develop a variety of marketing assets such as presentations, case studies, and brochures.
• Collaborate across functions—including product, sales, digital, and brand teams—to support integrated campaigns.
• Devise and implement digital marketing strategies using various channels, including social media, email, and online advertising platforms.
• Manage and execute promotional initiatives and content marketing campaigns to increase brand visibility and engagement.
• Oversee marketing technology platforms and CRM tools essential for running effective campaigns.
• Track, assess, and report on marketing and product performance metrics, aiming to boost qualified leads, customer engagement, and conversion rates.
• Deliver external trainings, respond to system enhancement requests, and resolve technical issues to drive operational efficiency and adoption within marketing teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline is required.
• Working knowledge of Microsoft Office Suite (Excel, PowerPoint, Word), with familiarity in Microsoft Access and SQL viewed as a plus.
• 1–2 years of experience in a marketing or related industry role is advantageous.
• Awareness of SEO concepts and social media marketing practices is beneficial.
• Demonstrated creativity in campaign planning and content development.
• Proven organizational and project management abilities with the capacity to oversee multiple projects simultaneously.
• Exceptional verbal and written communication, along with strong presentation skills.

Additional Information

• This is an ongoing (evergreen) position with continuous hiring needs; application review processes may be extended. All applications remain active and will be considered as appropriate opportunities arise.
• Position type: Full-time.
• UPS is committed to maintaining a workplace free from discrimination, harassment, and retaliation.