Manager, Performance Marketing

About the Role

We are assembling a performance marketing team where every investment is justified through data rather than intuition. As a Manager, you will oversee a portfolio within one of our key paid acquisition channels such as SEM, Metasearch, Display, Affiliates, or App Installs, managing performance across APAC markets.

Role Summary

This role balances campaign execution with analytical assessment. You will handle campaigns at scale, develop experiments to assess their incremental effects, and translate findings into actionable recommendations for directing growth funds. The focus is on meaningful metrics rather than vanity statistics like last-click ROAS, demanding a data-driven approach to discern true performance.

Work Approach

You will be entrusted with clear responsibilities and held accountable for outcomes. The role involves hypothesis-driven testing and continuous updating of views based on evidence, interacting directly with senior leadership through routine reviews to influence investment decisions.

Responsibilities

• Manage the daily operation and optimization of campaigns within your assigned channels and markets, including target setting, pacing monitoring, and strategic bid, budget, audience, and creative decisions, owning all results.
• Design and implement experiments like geo holdouts, A/B tests, and audience segmentation to precisely measure spend impact and eliminate assumptions based on flawed attribution.
• Independently extract, query, and verify data using SQL, converting complex datasets into clear, actionable insights for leadership and stakeholders.
• Identify repetitive tasks for automation and collaborate with analytics and engineering to develop improved tools for the team, ensuring efficient operations and data quality.
• Partner cross-functionally with product, commercial, finance, and creative teams to align campaigns with broader business objectives and translate marketing insights into accessible language.
• Develop team talent by setting high analytical standards, coaching direct reports or mentoring junior analysts, and contributing to team playbooks.

Candidate Requirements

• A bachelor's degree in quantitative disciplines such as engineering, mathematics, statistics, economics, or computer science, or equivalent proven quantitative ability.
• Between 5 and 9 years of experience in performance marketing, growth, analytics, consulting, or similarly analytics-focused roles.
• Proficiency in SQL for writing queries and validating detailed transaction-level data independently.
• Experience in designing and interpreting experiments such as A/B tests, holdouts, or geographic tests, applying results to business strategies.
• Comfortable managing budgets and making efficient scaling decisions across multiple campaigns or markets.
• Strong communication skills with ability to organize analyses, present to senior audiences, and defend findings effectively.

Preferred Skills

• Direct hands-on expertise in channels like SEM (Google, Bing), Metasearch platforms (Skyscanner, Kayak, Trivago, Google Hotel Ads), Display (Meta, TikTok, Criteo, RTB), Affiliates, or App Install networks.
• Understanding of incrementality measurement, media mix modeling, and causal inference techniques.
• Experience in sectors such as travel, e-commerce, marketplaces, or other high-transaction-volume businesses.
• Familiarity with business intelligence tools (Tableau, Looker, Data Studio) and programming languages such as Python or R.
• Multi-market or regional experience within APAC.
• People management skills applicable if the role is undertaken with direct reports.