Lead Generation Executive

About ThinkNew

ThinkNew is a pioneering enterprise focused on assisting academicians, researchers, and inventors in converting innovative ideas into patentable assets. Founded by former IITians with extensive expertise in academia, research, and intellectual property rights, the company excels in detecting innovative and patent-worthy concepts tailored to particular research fields. Its services include free consultations on patentable ideas, research gap analyses, and comprehensive assistance with utility and design patent filings, copyrights, and protection on international IP platforms. The team supports clients from initial concept through to filing, offering swift, high-quality, and economical IP solutions, thus acting as a strategic partner to safeguard and enhance the practical impact of their innovations.

Role Overview

The Lead Generation Executive will engage full-time to identify and qualify potential leads within academia, research communities, and innovation-based organizations. The role involves performing targeted market research, updating lead databases and CRM systems, and conducting outreach through email, phone, and digital media to promote ThinkNew's offerings. Collaboration with sales and marketing teams is essential to run lead-generation campaigns, arrange meetings or product demonstrations, and generate reports on lead funnels, conversion rates, and market insights. The position also entails refining lead profiles, testing outreach communications, and contributing feedback to enhance demand-generation tactics.

Qualifications and Skills

• Demonstrable expertise in identifying and managing lead generation processes end-to-end.
• Strong market research capabilities to analyze target sectors, compile prospect databases, and identify key decision-makers in academic, research, and IP fields.
• Exceptional verbal and written communication skills for professional outreach and coordination.
• A sales-focused mindset with experience in supporting or managing sales activities such as qualifying prospects and facilitating handoffs to closing teams.
• Working knowledge of CRM platforms, lead tracking software, and basic email and LinkedIn outreach tools.
• Excellent organizational skills, meticulous attention to detail, and ability to juggle multiple leads and responsibilities while working remotely.
• Bachelor's qualification in Business, Marketing, Communications, or related disciplines, or equivalent experience.
• Prior involvement in B2B lead generation, preferably in education, research, SaaS, or professional service sectors, is advantageous.