Influencer Manager

About the Project

NTU International is preparing a proposal titled "Communication outreach and engagement on EU policies in North Africa, the Middle East and the Gulf." As part of this initiative, the company is creating a pool of skilled Non-Key Experts (both Senior and Junior) to be engaged on short-term, on-demand contracts over a 36-month project duration. The goal is to provide strategic, technical, and logistical support to DG MENA's daily communication efforts, thereby enhancing the visibility, reach, and impact of European Union policies, initiatives, and partnerships in the Middle East, North Africa, and Gulf region.

Responsibilities

• Formulate and execute influencer engagement plans that align with DG MENA's communication goals.
• Identify, evaluate, and maintain relationships with influencers, digital content creators, and opinion leaders within targeted audiences.
• Assist in organizing and delivering influencer campaigns to promote EU policies, initiatives, and collaborations.
• Track campaign results, generate analytical reports, and provide improvement suggestions.
• Coordinate activities of influencers with wider communication and social media campaigns.
• Offer guidance on strategies to boost audience interaction and report on new digital communication trends.
• Support the crafting of campaign ideas, messaging, and digital materials.
• Collaborate with communication teams, outside partners, and service providers for seamless campaign execution.

Qualifications and Skills

• Bachelor's degree or equivalent in communication, marketing, or digital media-related fields.
• Proficiency in English is mandatory.
• Knowledge of French and/or Arabic is considered advantageous.

Experience Requirements

• At least five years of general experience in digital and social media communications.
• A minimum of three years specifically in influencer engagement and campaign management.