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Role Overview

We are seeking a meticulous and results-focused Google Ads Executive to design, implement, and enhance Google Ads campaigns aimed at acquiring high-quality student leads and boosting course enrollments. The candidate should be proficient in campaign management, keyword research, and conversion tracking.

Primary Responsibilities

Plan, launch, and oversee Google Search, Display, YouTube, and Performance Max campaigns.
Execute keyword research and competitor analysis to discover new opportunities for growth.
Create persuasive advertisements and continually refine campaign components.
Monitor campaign effectiveness and adjust bids, budgets, and audience targeting to maximize returns.
Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Assess campaign outcomes and generate weekly and monthly performance reports.
Work closely with design and content teams to enhance landing page effectiveness.
Track key metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
Keep abreast of Google Ads policies, updates, and industry best practices.
Coordinate with Admissions and Marketing to increase lead quality and student acquisition.

Required Qualifications and Skills

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related discipline.
1 to 3 years’ practical experience managing Google Ads campaigns.
In-depth knowledge of Google Search, Display, YouTube, and Performance Max ads.
Experience utilizing GA4, GTM, and Google Keyword Planner tools.
Competence in Excel or Google Sheets for analytical reporting.
Google Ads Certification is desirable.
Exposure to lead generation or education technology sectors is beneficial.

Performance Metrics

Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Return on Ad Spend (ROAS)
Number of Qualified Leads Produced
Lead-to-Enrollment Conversion Ratio
Overall Campaign ROI
Efficient Budget Utilization

Preferred Attributes

Certified in Google Ads.
Experience with Customer Relationship Management (CRM) systems and lead management tools.
Knowledge of landing page optimization and basic SEO tactics.
Familiarity with reporting platforms such as Looker Studio.

Benefits and Work Environment

Opportunity to contribute to a rapidly expanding EdTech company.
Experience managing impactful digital marketing campaigns.
Supportive, collaborative, and innovative workplace culture.
Pathways for career advancement and ongoing education.
Performance-driven incentives and professional growth support.

Google Ads Executive

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