Field Sales Executive

Overview

The Franchise Exclusive Brand Outlet (EBO) Sales Executive plays a vital role in increasing retail revenue while ensuring brand presentation standards are upheld.

Principal Duties

• Develop and nurture strong partnerships with franchisees.
• Perform business review meetings and conduct store visits regularly.
• Ensure adherence to corporate policies and standard operating procedures among franchise stores.
• Maintain product displays accurately by category, size, color, and collection.
• Organize the store layout to optimize customer flow, especially during peak times.
• Keep mannequins updated with the latest fashion collections.
• Collaborate with teams to facilitate launches of new products.
• Monitor inventory, manage stock replenishment, and reduce product loss.
• Uphold cleanliness and readiness at billing desks and maintain orderly displays.
• Provide product knowledge training to store staff or managers.
• Assist teams during new store openings.

Daily Tasks

• Make visits to assigned franchise stores.
• Supervise window displays and ensure all visual elements meet standards.
• Maintain cleanliness and ensure billing areas are prepared.
• Track store stock and handle replenishment tasks to minimize shrinkage.
• Verify adequate lighting and appropriate signage presence.
• Support franchise partners in reaching monthly sales objectives.
• Monitor inventory availability and coordinate replenishment.
• Recommend promotional strategies to enhance sales.
• Promote participation in seasonal promotions and new product introductions.

Required Skills and Qualifications

• Proven experience in retail sales at an EBO store, preferably in apparel or fashion retail, with a minimum of two years.
• Strong sales aptitude combined with a customer-focused approach.
• Good sense of fashion trends and styling.
• Effective communication and problem-solving skills, with sound decision-making abilities.
• Fundamental computer proficiency, including familiarity with POS systems, ERP billing software, and MS Office.

Preferred Personal Attributes

• Genuine passion for the fashion retail industry.
• Creativity and a proactive, self-driven work ethic.
• Demonstrated ability to execute tasks efficiently.
• Willingness to undertake frequent travel as required.
• Collaborative mindset and strong problem-solving capacity.