F&B Marketing Executive

Role Overview

The F&B Marketing Executive will spearhead efforts to enhance digital presence and boost sales using online food delivery aggregators for café and restaurant outlets. This role involves managing digital profiles, coordinating marketing campaigns, and ensuring cohesive brand representation.

Primary Responsibilities

• Oversee and enhance Google Business Profiles for all food and beverage outlets by updating content, posting offers and photos, and managing customer reviews.
• Manage listings on platforms such as Swiggy, Zomato, Magicpin, and Dineout, optimizing visibility and engagement.
• Collaborate with account managers of aggregator platforms to elevate rankings, campaigns, and drive customer growth.
• Design and implement promotional campaigns including discounts and festive offers across digital channels.
• Respond promptly to online reviews to preserve brand reputation and customer satisfaction.
• Evaluate sales data, consumer feedback, and campaign performance; prepare weekly and monthly analytics reports.
• Work closely with design and operations teams to update menus, create marketing creatives, banners, and promotional material.
• Coordinate content creation and management for social media channels in alignment with marketing strategies.
• Organize influencer partnerships, visits from food bloggers, and local marketing events to augment brand awareness.
• Support planning and execution of internal events, seasonal promotions, and collaborations to strengthen brand presence.
• Ensure consistency of menus, prices, and brand assets across all digital platforms.
• Assist in other marketing projects for Minimalist Hotels’ F&B division as required.

Essential Qualifications and Experience

• Bachelor’s degree in Marketing, Hospitality, or a related discipline.
• Between 1 to 3 years of experience specifically in marketing within the food and beverage, restaurant, or hospitality sectors.
• Practical knowledge and hands-on experience managing Google Business Profile and food delivery platforms such as Swiggy and Zomato.
• Strong grasp of digital marketing techniques, online reputation management, and promotional tactic execution.
• Proficient use of Microsoft Excel and other reporting software tools.
• Excellent communication abilities paired with strong coordination and analytical skills.