Digital Strategist

Company Overview

At Digitas New Zealand, we recognize that consumer behavior is intricate and non-linear; capturing genuine attention demands creativity and authenticity. Our approach blends imaginative ideas with in-depth cultural, consumer, and commercial insights to design impactful creative experiences at every interaction point, allowing brands to earn a meaningful presence within their customers' networks.

Role Summary

We are seeking a Digital Strategist who excels at transforming data, intelligence, and human insights into compelling strategic directions. The ideal candidate asks thoughtful questions, uncovers deeper understanding beyond surface briefs, and discovers key insights amid complex or contradictory information.

Key Responsibilities

• Analyzing customer research, behavioral and performance metrics, market intelligence, and cultural factors to define complex client and customer challenges.
• Identifying significant insights and growth opportunities.
• Formulating clear, actionable strategic recommendations.
• Developing audience frameworks, customer journeys, brand propositions, and experience principles.
• Crafting comprehensive briefs that empower teams to solve the right problems.
• Constructing persuasive strategic narratives to communicate value.
• Determining appropriate success metrics to evaluate outcomes.
• Presenting strategies and recommendations to senior clients effectively.
• Contributing to new business pitches and client proposals.

Candidate Profile

The successful candidate is intellectually curious, analytically oriented, and commercially savvy. While comfortable interpreting data, they understand that data on its own does not equate to insight; they skillfully question evidence, synthesize diverse signals, and establish clear viewpoints. They simplify complex challenges, confidently challenge assumptions, defend their analyses, and remain open to refinements. With at least four years’ experience in areas such as strategy, planning, insights, digital experience, CRM, content, marketing, and fluency in AI concepts, the candidate demonstrates quality thinking beyond traditional career trajectories.

We value demonstrated achievements including:

• Extracting critical insights from complex information sets.
• Using evidence to redirect project strategies.
• Making difficult challenges straightforward and actionable.
• Linking customer opportunities to business value creation.
• Guiding multidisciplinary teams toward higher-quality outcomes.

About Digitas

Digitas integrates creativity, data, technology, and customer experience. Our strategists remain engaged post-brief to collaborate with creative and specialist teams, defining the rationale and value for deliverables. We seek team members who enhance collective intelligence by identifying connections others miss.

Additional Information

As part of the Publicis Groupe network, we offer benefits including:

• A comprehensive Wholeself program focused on physical, mental, and financial wellness.
• A dynamic and enjoyable office environment supported by Publicis Liberté’s flexible working philosophy.
• Access to the global AI platform Marcel, offering career mobility and collaborative opportunities worldwide.
• Extensive learning and development, including over 15,000 online courses via Marcel Classes.
• A culture fostering open feedback and support through Career Conversations.
• Diversity, equity, and inclusion initiatives including Viva! Women, Égalité, enABLE, and Embrace programs.
• Work Your World program allowing flexible remote work worldwide up to six weeks annually.
• Supportive workplace policies for employees managing serious illnesses and inclusive leave policies covering fertility treatments, menopause, flexible public holidays, gender affirmation, and parental leaves with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to mental health and counseling services through Sonder’s comprehensive wellbeing platform.

We encourage all qualified candidates to apply, especially those from underrepresented groups, valuing inclusion, collaboration, adaptability, fearlessness, and integrity. Our commitment to diversity and equity is embedded in our culture and operations, ensuring everyone’s uniqueness is celebrated and supported. Reasonable accommodations are available upon request to support applicants needing assistance throughout the recruitment process.