Digital Specialist

Company Overview

Located at Duxton Hill, Singapore's vibrant and rapidly evolving neighborhood known for its cafes, eateries, bars, art galleries, and boutiques, Mondrian hotel is a cultural hotspot poised atop the hill, blending boundary-breaking experiences with its surroundings.

Role Summary

We are looking for an energetic and commercially savvy Digital Specialist to spearhead our digital footprint, enhance brand awareness, and turn engagement into tangible revenue. This role entails managing and optimizing all digital interactions including social media and performance marketing while maintaining brand consistency and delivering measurable business outcomes.

Key Responsibilities

• Formulate and implement a holistic digital marketing strategy that aligns with Mondrian's business goals and brand positioning.
• Oversee and manage brand storytelling across digital channels such as the website, social media, email, and third-party platforms to maintain a consistent brand voice, tone, visual identity, and messaging in accordance with brand standards.
• Lead content strategy and execution for social media platforms including Instagram, TikTok, and LinkedIn, creating visually appealing and engaging lifestyle-oriented content.
• Collaborate closely with creative teams, photographers, and influencers to develop impactful marketing campaigns.
• Plan and manage digital advertising campaigns covering SEO, SEM, paid social, and display advertising to increase website traffic and improve conversion rates.
• Track and analyze campaign performance, optimize return on investment, and deliver insightful reports based on key performance indicators such as engagement, reach, conversion, and revenue contribution.
• Supervise website content management, user experience, and the booking funnel to maximize direct bookings, ensuring adherence to SEO best practices and continuous improvements.
• Engage with influencers, media, and brand partners to build partnerships that amplify brand visibility and social media presence, while evaluating campaign effectiveness.
• Collaborate cross-functionally with Sales, Revenue, and Food & Beverage teams to integrate digital initiatives with hotel promotions, activations, events, and seasonal plans.

Additional Information

This role requires close partnership with various internal teams to align digital marketing efforts with the hotel's comprehensive brand and sales objectives.