Digital Marketing and E-Commerce Trainer

About Yash Skill Hub

Yash Skill Hub is an ISO-certified and Tally-authorized institute specializing in skill training with expertise in Accounting/GST, Excel, Spoken English, and Digital Marketing. Having trained over 5,000 students, the institute is now venturing into delivering online courses and seeks a proficient Digital Marketing specialist to strengthen its core team.

Role Summary

This position involves training students on practical, industry-relevant Digital Marketing and E-Commerce skills, incorporating contemporary AI-powered marketing tools. Additionally, the candidate will oversee the institute's branding and marketing efforts to enhance visibility and admissions.

Key Responsibilities

• Deliver instruction on fundamental Digital Marketing topics including SEO, Social Media Marketing, Meta and Google Ads, and organic marketing strategies.
• Provide education on E-Commerce platforms and selling models like Shopify, Dropshipping, Amazon Seller, Flipkart Seller, and Meesho.
• Integrate AI tools within the curriculum to teach modern marketing applications.
• Design session plans, assignments, and facilitate live practical projects for student engagement.
• Guide students through real-time projects such as store setup, product listing, campaign creation, and optimization.
• Offer ongoing doubt resolution and mentorship throughout the course duration.
• Manage Yash Skill Hub’s social media presence and overall brand image.
• Plan and execute advertising campaigns on Meta and Google platforms targeting admission leads.
• Coordinate content development for reels, posts, and creative assets supported by designers and content teams.
• Utilize AI tools to accelerate content production, create ad copies, and design promotional creatives.
• Contribute to enhancing online reputation via Google reviews and other channels.
• Support marketing strategies and activities related to launching new courses.

Required Skills and Knowledge

• Proficiency in core Digital Marketing and E-Commerce domains, including SEO, Social Media Marketing, Paid Ads, and Organic Marketing.
• Experienced with e-commerce platforms such as Shopify, Amazon Seller, Flipkart Seller, Meesho and familiarity with dropshipping operations.
• In-depth understanding of AI-powered tools including ChatGPT/Gemini for content creation, Canva AI/Adobe Firefly for graphic design, CapCut/Pika for video and reels, and AI SEO utilities like SurferSEO, Semrush, and Ubersuggest.
• Expertise with ad optimizations using Meta Advantage+, Google Performance Max, audience targeting, A/B testing, Campaign Budget Optimization (CBO), retargeting, and remarketing.
• Basic knowledge of conversion optimization, including landing page improvements, conversion rate optimization (CRO), and lead funnel tracking.
• Hands-on analytics skills using Google Analytics (GA4) and Meta Ads Manager to interpret performance metrics and guide decision making.

Additional Requirements

• Prior experience in teaching or training is preferred; alternatively, excellent communication skills for effective knowledge transfer are essential.
• Ability to independently manage a brand’s social media and digital advertising activities.
• Strong bilingual communication capabilities in both Hindi and English.

Working Conditions

• Full-time role based in Vishwas Nagar, Shahdara, East Delhi.
• Working hours from 10:00 AM to 7:30 PM.

Compensation

Monthly salary ranges between ₹15,000 to ₹27,000.