Creative Copywriter

About Jacob & Co.

Jacob & Co., headquartered in New York City, represents a distinguished luxury house famed for its remarkable timepieces and exquisite high jewelry. Founded by Jacob Arabo, the company fosters a unique identity blending masterful watchmaking, expert gem-setting, and cultural influence. Their products, such as the Five Time Zone and Astronomia watches, cater to a worldwide clientele with an expectation for excellence.

Role Overview

This full-time, onsite role integrates within the Creative and Marketing division as the key copywriter communicating the brand’s voice across all mediums. Working directly under the Creative Marketing Director and collaborating with senior leaders including the CEO and Founder, the individual will be responsible for crafting clear, polished, and distinctive copy spanning captions, headlines, press releases, and more.

Key Responsibilities

• Compose press releases for new collections, partnerships, and significant announcements.
• Verify and proofread editorial materials from external media to ensure factual precision, brand alignment, and stylistic uniformity.
• Collaborate with Marketing, Product Development, and leadership to maintain accuracy across press communications.
• Support PR initiatives by generating reactive copy, media pitches, and event communications.
• Create and maintain core brand messaging frameworks, including boilerplate text, product descriptions, and approved terminology libraries for global use.
• Develop social media captions for the founder’s personal Instagram (without hashtags or calls to action), the main brand's Instagram, TikTok, and LinkedIn accounts, and the jewelry-specific social channels, adapting tone as needed while preserving brand consistency.
• Partner with social and creative teams on content planning and campaign execution.
• Author newsletter copy tied to campaigns, launches, and milestones, including compelling subject lines and preview text optimized for engagement.
• Collaborate on audience targeting and messaging strategies with marketing teams.
• Craft voiceover scripts and on-screen copy for videos, brand films, and ambassador content, simplifying intricate watchmaking and gem-setting stories.
• Contribute to campaign, event, collaboration, and pop-up copywriting as well as ambassador and partnership announcements.
• Work on brand extensions such as real estate and lifestyle projects.
• Maintain and develop the internal brand voice guidelines with Creative leadership.
• Review and approve partner, ambassador, and collaborator-generated copy to ensure brand voice consistency and clarity, providing feedback when revisions are necessary.
• Serve as the final authority on all external written content using the Jacob & Co. name.
• Regularly collaborate cross-functionally with Creative, Marketing, PR, external partners, and senior leadership.

Qualifications

• Minimum five years of copywriting experience primarily within luxury domains such as fashion, jewelry, watches, automotive, or hospitality.
• Portfolio demonstrating diverse writing samples, including social media captions, long-form narratives, press materials, and scripted content.
• Exceptional skill in adapting voice to suit a brand, founder, or press release authentically.
• Strong understanding of luxury brand principles valuing precision, storytelling craftsmanship, and restraint.
• Adept at working efficiently across multiple projects without sacrificing quality.
• Highly collaborative in team environments spanning multiple departments.
• Keen editorial judgment and meticulous attention to language detail.
• French language proficiency is advantageous but not mandatory.

What the Role Excludes

Ideal candidates do not rely on overly elaborate language, superlatives, or verbose phrasing. The brand’s tone prioritizes precision and clarity over flourish.

Additional Information

• Salary: $120,000 annually.
• Jacob & Co. is an equal opportunity employer.
• Work areas include watch and jewelry launches, global brand ambassador collaborations, major cultural/sports partnerships, CEO personal communications, exclusive client and VVIP events, and lifestyle/real estate brand extensions.