Consultant - Customer Data Platform (CDP)

About the Role

This role as a CDP Consultant involves designing, developing, and implementing strategies that leverage Customer Data Platforms and digital marketing tools to boost business outcomes. The consultant will collaborate closely with clients to resolve customer-centric challenges in sales, service, and marketing domains by crafting appropriate data-driven solutions.

Key Responsibilities

• Assess clients' existing data management and CDP capabilities, recommending optimization strategies and identifying use cases to enhance utility.
• Collect business needs, plan, and develop clients' digital marketing data management systems to deliver effective segmentation, personalization, and activation across digital channels.
• Identify various data sources, devise strategies for enriching customer profiles and segments within CDPs, and establish use cases spanning multiple platforms.
• Design data cleansing, transformation, and integration workflows from diverse sources into the CDP environment.
• Recommend innovative data management techniques through CDPs and their connectivity with marketing technology ecosystems including campaign management and analytics.
• Operate as a Business Analyst or functional consultant during CDP implementations; plan, design, deploy, and integrate solutions like Adobe Experience Platform – RT CDP, collaborating with partners to exploit data management functionalities.
• Understand and articulate the influence of regulations such as CCPA, GDPR, and internal or industry-specific policies on data collection and management, advocating privacy by design and consent management for customer data activation across marketing channels.
• Design and oversee integrations between varied tools and platforms using API or file-based methods within MarTech and AdTech landscapes.
• Continuously monitor the MarTech sector, engaging with vendors to secure superior digital audience management capabilities, and initiate pilot projects where applicable.

Qualifications

• Minimum five years' experience in digital marketing platforms and data management roles.
• Advanced academic credentials such as MBA or PGDM, preferably with marketing certifications related to Adobe Experience Platform, Salesforce Marketing Cloud, or Tealium.
• Comprehensive expertise in Customer Data Platforms, Adobe Experience Platform, and digital audience management.
• Solid comprehension of marketing processes, data strategy, integration techniques, advertising technologies, and their interconnections.
• Proven skills in developing, troubleshooting, and maintaining digital marketing data management programs.
• Experience working with marketing technology solutions, including Salesforce Marketing Cloud and Tealium.
• Strong business administration background and a history of delivering results with digital marketing tools.

Additional Details

• Work location options include Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune offices.