Brand & Community Manager

Role Overview

This position serves as the primary lead responsible for shaping the brand presence and expanding market reach of the Glimboo (Limbo) brand throughout the United States. The main objective is to convert brand narratives, product principles, and the artist network into messaging that resonates strongly with young American consumers. This role involves leveraging elements of music, youth culture, and local industry connections to foster nationwide brand visibility.

Key Responsibilities

• Develop and maintain Glimboo’s brand positioning in the US market, tailoring localized communication strategies.
• Transform brand stories, product benefits, and the artist community into relatable content targeting the youth demographic in America.
• Enhance and build ongoing brand recognition across the US.
• Identify and partner with local musicians, artists, and youth culture collaborators.
• Lead collaborations with music talents, co-branding initiatives, and large-scale marketing activations.
• Utilize music and youth culture as fundamental tools for brand outreach and audience engagement.
• Serve as the official brand spokesperson for media interactions, industry conferences, and all public brand engagements.
• Comfortable with public speaking and on-camera presentations.
• Communicate persuasive, clear brand stories to media, partners, and target groups to convey product and brand value.

Professional Experience & Qualifications

• Demonstrated experience as a Marketing Manager or similar senior marketing role.
• Proven success leading full-cycle brand marketing efforts.
• Background in consumer goods or entertainment sectors.
• Direct experience collaborating with artists, musicians, or content creators.
• Experience planning and launching brand marketing campaigns and events.

Preferred Qualifications

• Existing connections within the music industry.
• Established network of artist talents.
• Access to creators and key opinion leaders (KOLs) influencers.
• Familiar with the designer toy industry.
• Understanding of popular intellectual property (IP) brand business models such as Pop Mart.
• Extensive experience executing brand activations both online and offline.

Core Personal Attributes

• Strong alignment with brand values and passion for artist ecosystems, IP culture, collectible youth consumption, and Gen Z culture; shares the brand mission to empower exceptional artists to succeed.
• Outstanding communication and presentation skills; adept in public brand storytelling, media engagements, event hosting, and cultivating external relationships.
• Insight into the target audience, with the ability to interpret the needs of young US consumers, understand music subcultures, streetwear trends, and social media algorithm and content dynamics.