Assistant Manager - Marketing

About the Company

Adani Group is a prominent Indian conglomerate with 10 publicly listed entities, specializing in logistics and utilities infrastructure with a pan-India presence. The group is headquartered in Ahmedabad, Gujarat, and leads the market in infrastructure development, maintaining operations and maintenance standards aligned with global benchmarks. It holds unique Infrastructure Investment Grade status in India with four IG-rated businesses.

Adani Airports Holding Limited is revolutionizing India’s airport sector by transforming airports into vibrant connectivity hubs emphasizing innovative technology, exceptional passenger services, and enhanced operational efficiency. The company aims to deliver world-class airport infrastructure fostering regional growth, global connectivity, sustainability, and community value.

Job Purpose

The Assistant Manager - Marketing is tasked with implementing marketing strategies under the guidance of the Marketing Lead. The role includes content creation, digital marketing management, event organization, sponsorship identification, and elevating the airport’s public image.

Key Responsibilities

• Create and implement annual and quarterly below-the-line (BTL) marketing plans aligned with airport business goals.
• Organize on-site activations including experiential campaigns, exhibitions, roadshows, kiosks, and brand promotions.
• Coordinate festive and seasonal campaigns within terminals and commercial zones.
• Drive initiatives to engage passengers and improve their travel experience.
• Devise promotional activities to boost foot traffic and sales across retail, food & beverage, and service outlets.
• Work closely with concessionaires to develop joint marketing and customer engagement initiatives.
• Evaluate campaign success through sales increases, footfall, and customer participation metrics.
• Manage execution of airport events such as cultural programs, brand showcases, and product launches, including collaboration with event agencies, vendors, and performers.
• Ensure events comply with airport operational and security standards.
• Coordinate with internal teams—Operations, Security, Terminal Management, Commercial, Corporate Communications—and external partners like brands and advertising agencies for timely approvals and regulatory compliance.
• Support digital marketing efforts that complement on-ground campaigns and patron engagement programs including social media, contests, and loyalty schemes.
• Gather and utilize customer feedback and insights to inform upcoming campaigns.
• Oversee marketing vendors and agencies, negotiate contracts, and ensure efficient marketing budget use.
• Maintain expenditure tracking adhering to approved budgets.
• Monitor campaign return on investment (ROI), analyze passenger trends and promotional results, and prepare detailed performance reports for management.

Qualifications and Skills

• Master’s degree (MBA/PGDM) in Marketing, Mass Communication, Event Management, or related disciplines.
• Five to eight years of experience in BTL marketing, event management, retail or mall marketing, hospitality, aviation, or experiential marketing settings, ideally including large-scale consumer engagement programs.
• Strong skills in stakeholder management, vendor coordination, budget supervision, communication, negotiation, campaign planning, execution, and data-driven analysis.

Key Performance Indicators

• Number of marketing activations and events conducted.
• Levels of passenger engagement achieved.
• Growth in footfall within commercial areas.
• Increased retail and F&B sales attributable to campaigns.
• Overall campaign ROI.
• Customer participation and concessionaire satisfaction.
• Strict adherence and efficient management of marketing budgets.