Assistant Manager - Digital Marketing

Job Overview

We are searching for a meticulous and data-oriented Marketing Analyst to join our dynamic Performance Marketing team. The individual will play a crucial role in evaluating, interpreting, and enhancing our marketing channels' effectiveness. Their insights will be pivotal in shaping marketing strategies, distributing budgets, and driving growth across a variety of business verticals including Hotels, Holiday Packages, Buses, Flights, and more.

Key Responsibilities

• Create, oversee, and track remarketing and customer acquisition campaigns spanning multiple digital platforms such as Google, Meta, and affiliate networks.
• Leverage data-driven quantitative analysis to evaluate and enhance campaign effectiveness.
• Translate complex data analyses into understandable reports and interactive dashboards for stakeholders.
• Identify and incorporate new key performance indicators (KPIs) relevant to performance tracking and campaign optimization.
• Collaborate closely with creative and marketing teams to experiment with innovative strategies.
• Drive measurable advancements in return on investment (ROI) and reduction in cost per conversion (CPA) across all marketing channels.

Qualifications & Skills

• Previous experience in a quantitative marketing capacity with hands-on management and strategic involvement in platforms like Google and Meta.
• Proficient in setting up and managing campaigns on Meta Ads and Google Ads focused on remarketing, customer acquisition, and digital branding objectives; familiarity with campaign types including Search, Performance-Max, UAC on Google, and Facebook catalog and AAA formats.
• Exceptional analytical abilities for uncovering actionable insights within complex datasets.
• Strong verbal and written communication skills.
• Excellent project management capabilities.
• Critical and creative thinking aptitude.
• Bachelor’s degree in Marketing or related discipline.