Vice President, Marketing

About the Role

As Vice President of Marketing at Chainalysis, you will drive the company's continued expansion by spearheading customer acquisition efforts across multiple marketing channels. This senior leadership role oversees demand generation, product marketing, customer and field marketing, and digital marketing activities globally, impacting public, private, and commercial sectors. You will empower revenue growth through data-informed decision-making that optimizes customer conversion throughout the marketing funnel.

Key Responsibilities

• Develop and operate an AI-powered demand generation system using predictive analytics, automation, and personalized outreach at scale.
• Create a multi-channel marketing strategy incorporating intent-driven marketing, AI-assisted prospecting, and dynamic campaign management.
• Enhance marketing funnel efficiency, securing smooth qualification and conversion from leads to revenue.
• Innovate pipeline approaches such as community growth, influencer campaigns, and targeted engagement with key accounts.
• Lead field marketing initiatives tailored to regional sales teams to maximize high-impact program effectiveness.
• Transform event strategies focusing on generating direct sales pipeline rather than only brand visibility.
• Manage performance marketing, paid media, and account-based marketing to target quality customer acquisition aligned with revenue goals.
• Utilize AI and automation to deliver data-driven digital marketing aligned to customer intent.
• Head product marketing functions by shaping positioning, messaging, and competitive differentiation across various sectors such as government and financial services.
• Design go-to-market approaches for new products, feature launches, and platform expansions.
• Oversee competitive intelligence and equip sales teams with tools for objection handling and value differentiation.
• Collaborate closely with Product teams to convert technical features into compelling customer narratives accelerating sales cycles.
• Create an elite sales enablement system providing positioning and content to empower sales success.
• Facilitate alignment between marketing, sales, and revenue operations with a unified demand generation and real-time revenue attribution to ensure measurable impact.
• Implement clear ROI measurement across all marketing channels for accountability.
• Build a culture of data-driven marketing excellence, optimizing continuously through advanced analytics.
• Grow and nurture a high-performing marketing team emphasizing personal development, strategic thinking, trust, and accountability.
• Establish strong cross-functional partnerships with RevOps, Sales, Product, and after-sales teams to position marketing as a strategic enterprise partner.
• Recruit and retain top-tier, diverse marketing talent reflecting the global market presence.

Required Qualifications

• Over 15 years of marketing experience in mid-to-large scale, rapidly growing B2B SaaS organizations.
• Experience in solution selling environments supporting enterprise salesforces.
• Proven track record leading demand generation, product marketing, field marketing, and customer marketing teams.
• Strong analytical skills with the ability to influence decision-making through data-driven insights.
• Demonstrated success as a people leader who grows team capabilities and drives organizational trust.
• Excellent communication and interpersonal skills enabling collaboration across diverse teams.
• Strategic thinker capable of translating concepts into actionable, high-impact plans.
• Adept at thriving in fast-moving, dynamic settings.

About Chainalysis

Chainalysis is a leading blockchain data platform that connects digital asset movements to real-world applications, facilitating investigation of illicit activities, risk management, and innovative market solution development through trusted blockchain intelligence powered by extensive data and AI. The company values diversity and inclusion, fostering a culture dedicated to learning and reflection to better represent global communities. Accommodations are provided during the interview process for those with disabilities.

AI Integration

AI is foundational to Chainalysis's operations, moving beyond a simple feature to a transformative approach that enhances productivity and combats emerging threats. Employees are expected to adopt AI fluency by developing skills independently and collaborating to reinvent workflows. The company emphasizes quality, ownership, and experimentation in AI-driven work.

Compensation

The salary range for this role is between $287,500 and $325,000 annually.