TikTok Shop Manager

About JSHealth Vitamins

JSHealth Vitamins is a globally recognized wellness brand established by clinical nutritionist Jessica Sepel. Our mission is to support individuals in feeling their best by offering high-quality, scientifically validated supplements. With an expanding U.S. market presence, a devoted customer base, and a robust digital-first approach, JSHealth is pioneering the modern wellness landscape. We value entrepreneurship, impactful work, and delivering meaningful results for our customers.

Role Overview

We seek an experienced TikTok Shop Manager to lead and expand our TikTok Shop channel comprehensively. This multifaceted role involves managing shop operations, steering content strategy, and overseeing affiliate and creator collaborations to transform TikTok into a tangible revenue stream for JSHealth beyond just brand visibility.

Responsibilities

• Manage and enhance the TikTok Shop storefront, including product listings, promotions, vouchers, bundle offers, and coordinating inventory with the Ecommerce team.
• Organize and execute LIVE shopping events and in-app campaigns such as flash sales and shop advertisements.
• Oversee daily shop performance, troubleshoot conversion or fulfillment issues.
• Lead the content calendar and creative direction across organic, Shop, and affiliate-led TikTok content segments.
• Keep abreast of evolving trends, content formats, and platform updates to produce content aligned with JSHealth's brand voice.
• Collaborate with the influencer team to ensure a continuous stream of engaging content.
• Recruit, onboard, and manage a diverse group of TikTok affiliates and creators ranging from micro to mid-level influencers.
• Design commission frameworks, gifting and seeding strategies, and create comprehensive content briefs.
• Develop a scalable system for outreach and activation, monitor creator activation rates, and implement retention plans to maintain ongoing content contributions beyond initial posts.
• Review creator content for brand consistency and compliance with FTC guidelines prior to publishing.
• Analyze and report key metrics such as Gross Merchandise Value (GMV), conversion rates, average order value (AOV), and content-to-sale effectiveness.
• Provide regular updates to the Marketing team regarding channel health, creator engagement, and growth of the Shop channel.
• Utilize TikTok Shop analytics and external tools to inform content and creator strategy decisions.

Qualifications & Experience

• 3 to 5+ years of experience in creator marketing, social commerce, or account/agency management.
• In-depth knowledge of TikTok Shop, affiliate program dynamics, and creator engagement incentives.
• Demonstrated success in building and managing a creator or affiliate network at scale with structured processes.
• Data-oriented mindset with proficiency in interpreting and acting on Shop and content performance insights.
• Strong communication abilities for liaising with creators and internal teams.
• Capability to independently manage and rapidly grow a key channel in a fast-paced, founder-driven environment.