Social Media Manager

About Finnsul

Finnsul is a rapidly expanding wellness brand dedicated to producing high-quality, clean-label supplements that enhance hydration, focus, performance, and overall wellness. We pride ourselves on superior branding, storytelling, and creating outstanding customer experiences.

Joining our early marketing team gives you an opportunity to influence a next-generation wellness brand directly, collaborating with company leaders on product releases, influencer partnerships, creative strategies, and social growth initiatives.

Role Overview

The Social Media Manager will be responsible for driving Finnsul's daily social media activities across a variety of channels. This role entails content planning, generating engaging posts, video editing, community engagement, performance analysis, and spotting new growth opportunities.

Key Responsibilities

• Oversee Finnsul's presence on Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube Shorts, and emerging platforms.
• Organize and maintain content calendars on a weekly and monthly basis.
• Publish and schedule posts consistently, ensuring brand voice alignment.
• Coordinate social media efforts with product launches, deals, campaigns, and collaborations.
• Create original short-form videos including Instagram Reels, TikTok videos, Stories, and YouTube Shorts.
• Design static graphics and carousel posts using Canva.
• Craft compelling captions and copy that reflect the company’s tone.
• Repurpose content across platforms and capture behind-the-scenes footage at events and launches.
• Edit videos with tools like CapCut; add captions, motion graphics, transitions, music, and effects optimized for engagement.
• Regularly interact with followers, respond to comments and messages professionally, and nurture community relationships.
• Track key social media metrics such as reach, engagement, watch time, and follower growth, providing regular analytic reports and strategic recommendations.
• Collaborate with leadership, designers, photographers, videographers, influencers, and other partners to meet deadlines and campaign objectives.
• Support photoshoots, brand activations, and ensure smooth content production and launch processes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• Minimum 2 to 4 years' experience managing social media for consumer-facing brands.
• Expertise with Instagram, TikTok, LinkedIn, and other primary social media platforms.
• Proficient in creating and editing short-form video content and using Canva and CapCut software.
• Excellent communication, organizational skills, strong attention to detail, and ability to multitask in a dynamic, fast-paced startup context.

Preferred Skills

• Background in wellness, fitness, beauty, lifestyle, or consumer packaged goods sectors.
• Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and social scheduling tools like Later, Sprout Social, or Hootsuite.
• Basic photography or videography knowledge.
• Familiarity with e-commerce marketing platforms such as Shopify and Klaviyo.
• Experience managing influencer or creator collaborations.

Ideal Candidate Attributes

• Highly creative with a passion for content creation.
• Meticulous, organized, dependable, and proactive.
• Eager to learn and able to manage multiple responsibilities.
• Positive, collaborative team player enthusiastic about wellness and consumer brands.

Working Conditions and Perks

• Hybrid work model based in Miami, FL: 3 days in office, 2 days remote each week.
• Competitive salary range of $70,000 to $90,000 annually, dependent on experience.
• Occasional travel for content shoots, events, partnerships, and brand activations.
• Opportunity to work closely with company leadership and shape the brand's future.
• Collaborative, entrepreneurial environment offering significant professional growth.