Social Media Manager

About Community Phone

Community Phone prioritizes unparalleled customer focus, exemplified when all employees, from recruiters to engineers and marketers, directly contact customers during a major network outage. Our mission is profoundly impactful: transforming the daily lives of families and seniors by alleviating anxiety and fostering connection through our innovative product.

Mission and Product

We address the challenges faced by 55 million seniors living independently in the U.S. by offering a user-friendly phone combined with AI-driven check-in calls and a family app, turning worry into reassurance. Our community consists of over 30,000 families who rely on us and contributes to our growing subscription revenue, aiming toward nine-figure ARR.

Role Overview

As the Social Media Manager, you will lead the organic social presence for the brand, developing and executing strategy across Facebook, Instagram, and Reddit with ownership of content creation, voice, scheduling, and growth. You'll authentically engage where our customers and their families gather in Facebook groups and Reddit communities centered on caregiving and senior safety, turning these spaces into vibrant hubs for discovery and recommendation.

Key Responsibilities

• Develop and manage organic social content and strategy end-to-end for Facebook, Instagram, and Reddit, including content creation and publishing without reliance on external design or UGC teams.
• Engage authentically in online caregiving and senior safety communities to build trust and increase brand exposure.
• Convert social engagement into customer signups by aligning organic content with broader marketing campaigns and sales funnels.
• Design and refine growth strategies based on proven organic community-building principles tailored to our demographic.

Qualifications and Skills

• Demonstrated success in growing organic social channels that translate into genuine engagement, brand visibility, and revenue gains.
• Ability to focus beyond vanity metrics, emphasizing results-driven organic growth.
• Passion and insight for engaging audiences aged 45+, including caregivers and adult children, with a strong sense of what content resonates and spreads among this group.
• Highly productive self-starter who works diligently and overcomes obstacles effectively.
• Exceptional writing skills capable of crafting messages that resonate emotionally with adult children of seniors.
• Good hands-on design skills to independently produce visually appealing content.
• Analytical mindset with goal-setting ability, data-driven performance evaluation, and content optimization by discontinuing ineffective approaches.
• Bonus: experience with influencer or creator partnerships and marketing toward older adults or caregiving communities.

Success Metrics

• Continuous month-over-month growth in followers and engagement rates.
• Organic social channels become measurable contributors to customer signups.
• Increased visibility and tracking of word-of-mouth referrals.
• Active, thriving online communities on platforms such as Facebook.

Compensation and Work Environment

• Annual base salary ranging between $85,000 and $105,000, furnished with equity options.
• Comprehensive benefits including 401(k) and health insurance for U.S.-based employees.
• Remote-first company culture with approximately 120 employees across 15 countries, featuring several in-person offsite meetings annually.
• Supported by prominent investors including Y Combinator and SNR.vc.