Social Media Manager

About the Role

We are seeking a Social Media Manager fluent in crypto culture to lead and expand our digital footprint across major social media platforms. Reporting to the Marketing Lead, you'll develop and implement content strategies informed by insights that enhance our brand image, boost community interactions, and aid lead generation efforts.

As the guardian of our brand voice, you will ensure consistent, impactful, and relevant communication across all channels. This comprehensive role covers the entire social and content lifecycle, including designing and executing effective social media campaigns, overseeing editorial calendars, supporting email marketing initiatives, and contributing to long-form, SEO-driven content.

Key Responsibilities

• Develop and implement the social media strategy for platforms such as X (formerly Twitter), Instagram, LinkedIn, and TikTok, maintaining an authentic and consistent brand tone.
• Collaborate closely with the Marketing Lead to synchronize social and content strategies with overall marketing objectives and campaigns.
• Plan, coordinate, and refine content calendars for various channels, adapting formats and messaging to suit each platform.
• Create and edit compelling copy for social media posts, email campaigns, websites, and promotional materials.
• Work alongside internal teams—including speakers, sponsors, business units, and the community—to produce targeted content that supports their goals.
• Monitor, analyze, and interpret social media performance data to optimize reach, engagement, and conversion rates.
• Prepare reports on critical KPIs, delivering insights and actionable recommendations to improve content impact.
• Conduct competitor analysis and remain updated on trends in crypto, web3, AI, and fintech sectors.
• Stay informed about platform changes, social trends, and current digital marketing best practices.
• Provide timely, brand-aligned content support for broader marketing campaigns.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• Between three to five years of professional experience in social media management, content marketing, or similar roles.
• Exceptional writing and editing capabilities, with keen attention to tone, clarity, and detail.
• Demonstrated success in crafting content strategies that enhance engagement and grow audiences across social channels.
• Proficient with social media analytics tools and experienced in performance measurement and reporting.
• Strong multitasking ability in fast-paced environments.
• Excellent collaboration skills, managing various stakeholders effectively.
• Analytical mindset with proactive and creative problem-solving skills.
• Highly motivated with strong ownership and accountability.
• A solid grasp of crypto, web3, or AI ecosystems is a significant advantage.