Social Media Manager

About Gene

Gene is a mission-driven, brand-focused marketing agency committed to placing health at the forefront of society. We empower health innovators who prioritize consumer choice and control while enhancing the impact of brand experiences.

Role Overview

We are seeking a Social Media Manager to join our team and contribute to an exciting healthcare client who is revolutionizing access, equity, and patient experience. This role involves driving organic social media strategies that engender brand loyalty and foster meaningful audience interaction.

Key Responsibilities

• Create and publish engaging content across multiple social media platforms, including Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
• Produce high-volume, captivating short-form videos such as Reels, TikToks, and Shorts that educate, entertain, or empower viewers.
• Collaborate on content calendars and campaign strategies aligned with brand objectives.
• Translate complex or regulated healthcare topics into accessible, attention-grabbing social content.
• Support community engagement efforts and ensure prompt responses to audience interactions.
• Utilize tools like Google Sheets and Monday.com to track and report on content performance metrics.
• Monitor contemporary social trends, creators, and cultural moments to maintain the brand’s relevance and authenticity.

Qualifications and Skills

• Fluency in social culture with a deep understanding beyond platform mechanics.
• Ability to cultivate a genuine community rather than just accumulating likes.
• Strong writing skills with a distinctive voice, along with polished editing capabilities and purposeful posting.
• Proactive, curious, and team-oriented attitude, taking initiative without needing explicit permission.
• Empathy driven approach, believing content can humanize healthcare interactions.
• Experience in professional or portfolio-based social media content creation.
• Excellent storytelling skills both visually and textually.
• Familiarity with short-form video production tools (TikTok, Reels, Shorts).
• Comfortable using collaborative platforms such as Google Suite and Monday.com.
• Currently pursuing or recently completed a degree in Marketing, Communications, Media, or related disciplines.

Additional Advantages

• Prior experience working with healthcare, health technology, or mission-focused organizations.
• Exposure to influencer and creator program management.
• Knowledge of social listening and scheduling tools.
• A portfolio demonstrating compelling social storytelling across various channels.