Social Media & Events Manager

Company Overview

Paired is a global staffing and recruiting agency dedicated to connecting skilled talent worldwide with leading companies for remote opportunities. Our mission is to offer excellent jobs to talented individuals regardless of their location.

Role Summary

We are seeking a Social Media & Events Manager to spearhead and expand our organic social media presence. This role transcends traditional social media management by focusing on crafting compelling content that captivates audiences, fosters engaged communities, and drives brand awareness and business growth through a sustainable organic content strategy.

The successful candidate will oversee the brand's organic presence on platforms including TikTok, Instagram, Facebook, YouTube Shorts, and emerging channels. Responsibilities include developing an efficient content creation engine that educates consumers, builds trust, and produces creative assets fit for amplification across broader marketing channels.

Additionally, this role is integral in animating the brand through planning and executing trade shows, community events, influencer gatherings, product launches, and various experiential activations. The aim is to deepen relationships, generate engaging content, and create memorable interactions that amplify the brand story both online and offline.

Working within an early-stage startup requires adaptability, openness to experimentation, and enthusiasm for contributing to the foundation of a pioneering brand.

Key Responsibilities

• Develop and implement the organic social media strategy tailored for TikTok, Instagram, YouTube Shorts, and emerging platforms to enhance brand visibility, engagement, and community growth.
• Customize how the brand appears on each platform by adapting content, messaging, and creative formats while preserving a unified brand voice grounded in scientific oral care principles.
• Construct and refine content pillars that educate audiences, build trust, support product launches, and position the brand as a leader in enamel health maintenance.
• Stay abreast of platform trends, changes in algorithms, and new content formats to discover opportunities for increased reach and relevance.
• Analyze audience behavior and content performance to optimize messaging, creative direction, and channel strategies continuously.
• Oversee organic social performance metrics including audience growth, engagement, reach, and content outcomes to drive improvements.
• Manage the full content lifecycle including ideation, planning, scripting, filming, editing, publishing, and optimization for short-form, organic content.
• Create and maintain a content calendar balancing educational, product-focused, lifestyle, creator collaborations, trending, and community-driven content.
• Transform complex oral health science into accessible, compelling consumer content.
• Experiment with new creative strategies, storytelling techniques, and content formats to identify replicable models for consistent audience engagement and organic expansion.
• Ensure content aligns with brand standards, is native to each platform, and optimized for performance.
• Build and oversee a scalable creator and user-generated content program supporting organic and paid initiatives.
• Source, engage, and nurture relationships with creators and brand advocates aligned with the brand's mission and audience demographics.
• Handle creator lifecycle management including outreach, product seeding, briefing, relationship nurturing, and performance assessment to sustain a consistent stream of authentic, high-quality content.
• Maintain a well-organized repository of creator and UGC assets for broad marketing use.
• Conduct evaluations of creator partnerships to identify growth opportunities and enhance content output quality.
• Plan and execute events such as trade shows, conferences, activations, product launches, pop-ups, creator events, and community experiences supporting marketing and business goals.
• Manage all aspects of event logistics, including timelines, budgets, vendor relationships, venues, staffing, and on-site coordination.
• Collaborate cross-functionally to align events with product releases, campaigns, retail efforts, and overall business objectives.
• Coordinate participation from influencers, creators, customers, and partners before, during, and after events.
• Create event-driven content to maximize social media engagement around each activation.
• Ensure premium brand representation through management of event assets, signage, samples, giveaways, and experiential components.
• Evaluate event success via attendance, engagement, lead generation, content creation, and provide post-event analytics fostering continuous enhancements.
• Travel as necessary to support significant events on behalf of the brand.
• Analyze social content performance using quantitative and qualitative methods to guide creative planning.
• Identify top-performing content, effective creative patterns, and emerging trends to inform strategy adjustments.
• Deliver regular performance updates, insights, and actionable suggestions to inform content strategy and marketing collaborations.
• Coordinate with paid media to spotlight organic content suited for advertising, sharing insights to enhance cross-channel creative effectiveness.
• Document and systematize successful creative strategies, messaging, and formats into scalable playbooks for ongoing content improvement.

Candidate Profile and Requirements

• Minimum three years experience managing rapidly growing organic social media accounts.
• In-depth knowledge of TikTok and Instagram algorithms.
• Proven capability in spotting trends prior to mainstream popularity.
• Comfort with filming content using mobile devices.
• Proficiency with video editing tools such as CapCut, Premiere Pro, or equivalents.
• Experience with social media analytics platforms.
• Strong skills in copywriting and narrative construction.
• Ability to simplify complex technical topics into engaging content for consumers.
• Adaptability to thrive in a fast-paced startup atmosphere.
• Excellent organizational skills and ability to work independently.
• Experience in managing marketing events, trade shows, brand activations, or community-driven experiences.
• Robust project management competencies.
• Willingness and availability to travel for event support as needed.
• Desirable: Background in health and wellness brands, consumer packaged goods (CPG), supplements, skincare, dental, or oral care sectors.

Additional Advantages

• Experience in beauty, personal care, oral care, or health & wellness direct-to-consumer industries.
• Familiarity with creator and affiliate management platforms like Aspire, GRIN, Impact, or Refersion.
• Existing network of creators on TikTok, Instagram, or YouTube.
• Proven track record in establishing seeding programs from the ground up.

Engagement Details

• Position based fully remotely within the United States.
• Engagement type is long-term independent contractor.
• Full-time commitment expected.