Social Media Content Creator

About Walk London

Walk London is a men's footwear brand managed by a compact, engaged team where each member owns distinct facets including product development, operations, ecommerce, photography, and customer service. The brand's social media channels serve as its public persona, and we seek an individual to fully own and craft this voice—through creating, shooting, editing, and promoting content to targeted audiences.

Role Overview

This position expands our previous social media role into a broader Social Media & Content Creator capacity. It involves hands-on content production rather than just desk-based scheduling. Responsibilities include conceptualizing, shooting, and editing original photo and video content, directing shoots and stylists, and consistently publishing content across platforms such as Instagram, Facebook, and TikTok. This role requires creativity, a keen visual sense, and proactivity in content gathering.

Responsibilities

• Create and edit original photo and video content including product, lifestyle, behind-the-scenes, and user-generated styles both in the studio and on location.
• Bring innovative ideas and styling intuition to all shoots; comfortable being both behind and in front of the camera.
• Edit and retouch own content and existing campaign images for social media use.
• Design branded graphics for digital and print media touchpoints.
• Develop, write, and schedule content calendars across key social platforms, adapting tone and messaging to each audience.
• Monitor content engagement and adjust strategies based on performance analytics.
• Manage social channel interactions, respond to messages and comments, collaborating with customer service, brand community, stylists, and influencers.
• Organize and oversee shoot scheduling, coordinate with Product and Photography teams to align with seasonal product launches.
• Source and manage stylists, models, and freelance creatives for campaign shoots, ensuring on-brand styling and budget adherence.
• Coordinate props, locations, and styling for photo and video shoots.
• Identify and build relationships with influencers and creators aligned with the Walk London brand.
• Source user-generated content with permissions and repurpose it on brand channels.
• Maintain a network of brand advocates and affiliates.
• Create engaging brand storytelling content beyond product imagery, including craftsmanship insights, styling advice, and brand culture.
• Collaborate with Customer Service and Ecommerce teams to identify trending topics and customer interests for content development.

Candidate Profile

• Proven expertise in creating and editing social media content with a demonstrable portfolio or showreel.
• Proficient in editing software such as Adobe Lightroom, Photoshop, Premiere Pro, CapCut, or similar tools.
• Comfortable directing photo/video shoots and appearing on camera, with the charisma to represent the brand.
• Experienced in content planning, copywriting, scheduling, and adapting tone of voice for diverse social media audiences.
• Experience working with stylists, freelancers, or influencers is a significant advantage.
• Highly organized, self-reliant, and able to manage end-to-end social media channels within a small team environment.
• A genuine passion for menswear, footwear, or lifestyle content.
• Possession of a full UK driving license is beneficial due to regular on-location shoots.

Work Conditions and Benefits

• Full-time, Monday to Friday, 9:00am to 5:00pm.
• Based at Basingstoke studio/office (Devonshire House, Aviary Court, Wade Road, RG24 8PE) with frequent travel to shoot locations.
• Salary commensurate with experience.
• Opportunity for true creative ownership of the brand's visual and social identity.
• Work within a small, tight-knit, and supportive team where contributions are visible and valued daily.

Application Process

Interested applicants should submit a CV along with a portfolio, reel, or links showcasing their work to the provided company email.