Senior Sales Manager

About Pullman Singapore Orchard

Pullman Singapore Orchard redefines luxury hospitality by blending modern design, dynamic dining, wellness facilities, and vibrant event spaces into one iconic urban destination. Known for its fashion-inspired rooms and energetic atmosphere, the hotel prides itself on a service culture that values curiosity, confidence, and continuous growth. Each team member plays a vital role in delivering a distinctive, stylish, and engaging experience where innovation and personal connection thrive.

Role Overview

The Senior Sales Manager is tasked with maximizing revenue by expertly managing group room bookings, meetings, social gatherings, and corporate events. This position handles the entire sales process from initial inquiry through to closing deals, collaborating across departments to ensure exceptional event execution with flawless attention to detail. This role demands coordination of events that bridge accommodation and function spaces.

Key Responsibilities

• Manage residential events that encompass both guestroom accommodations and event spaces.
• Respond promptly and professionally to all inquiries related to group lodging, meeting rooms, and event venues for corporate and social functions.
• Conduct site inspections of accommodation, function areas, and hotel amenities for potential clients.
• Prepare comprehensive proposals, contracts, rooming lists, group summaries, and detailed Banquet Event Orders timely.
• Lead weekly Banquet Event Order meetings with relevant departments to guarantee smooth event operations.
• Ensure meeting spaces and food & beverage setups meet client specifications before events commence.
• Oversee function space reservations to optimize utilization.
• Manage room blocks and maintain accurate rooming lists.
• Compile monthly event forecasts and food & beverage sales reports.
• Formulate proposals, contracts, and corporate rate agreements adhering to hotel policies.
• Update and maintain client information within CRM systems consistently.
• Handle incoming calls and inquiries related to group accommodation and functions.
• Maintain sales collateral inventory and corporate gifts records.
• Collaborate with Sales, Reservations, and Food & Beverage teams to uncover new business prospects.
• Coordinate with Finance to ensure prompt payment follow-ups.
• Cultivate and deepen relationships with existing and prospective clients through promotions, hotel tours, and active participation during peak restaurant hours.
• Promote Accor Loyalty programs and dining offerings to broaden customer reach and sales potential.
• Develop new opportunities to host social and networking events in recently added function spaces.
• Conduct visits to potential accounts to drive business in group accommodation and event spaces.
• Convert inquiries into confirmed bookings efficiently to meet and surpass sales goals.
• Negotiate and finalize event agreements ensuring all details are accurately captured and communicated across departments.
• Coordinate with Culinary and Banquet teams through Banquet Event Order meetings to align on event execution.
• Evaluate market trends and competitor activity to identify fresh opportunities.
• Maintain detailed, accurate records of sales activities, forecasts, and revenues.
• Focus areas include maximizing room nights, meeting packages, catering sales, and overall event profitability.

Qualifications

• A Bachelor's degree is required.
• Minimum of 3 years' experience within food & beverage, events, sales, guest services, or group accommodation sectors.
• Experience across multiple disciplines within these fields is preferred.
• Strong sales aptitude coupled with excellent negotiation and service delivery abilities.

Additional Information

• Proven ability as an exceptional team player who initiates and champions innovative concepts.
• Demonstrated problem-solving skills and resource optimization to enhance team effectiveness.
• Outstanding communication, organizational, administrative, interpersonal, and leadership capabilities.
• Capability to work collaboratively in cross-functional team environments.