Senior Performance Analyst

About the Role

We are searching for an experienced Performance Marketer to join our client’s team in Lucknow. This role is ideal for professionals who have a demonstrated history of accelerating growth for Direct-to-Consumer (D2C) brands by designing and managing effective paid advertising campaigns. The position requires working onsite and offers a salary range determined during the interview process.

Key Responsibilities

• Lead and scale D2C brand revenue through paid advertising channels.
• Oversee complete campaign management on Google Ads and Meta Ads platforms.
• Execute specialized campaigns including Google Shopping, Performance Max, Search, Meta Advantage+ Shopping, and Dynamic Catalogs.
• Develop and optimize lead generation campaigns tailored for service-oriented businesses.
• Implement and manage tracking solutions such as GA4, Google Tag Manager, Meta Pixel, and other conversion tracking tools.
• Enhance Return on Ad Spend (ROAS) by conducting data-driven optimizations, A/B testing, and analyzing salesfunnels.
• Manage advertising budgets effectively to maximize campaign outcomes.

Candidate Profile

• Minimum 2 to 5 years of experience specifically working with Direct-to-Consumer or eCommerce brands.
• In-depth knowledge of customer acquisition strategies, online sales funnel design, and conversion rate optimization.
• Proven capability to scale campaigns profitably while sustaining strong ROAS.
• Strong analytical skills with proficiency in interpreting campaign reports and performance data.

Why Work Here?

• Engage with rapidly expanding brands across various sectors.
• Manage substantial advertising budgets and contribute measurable business results.
• Participate in a collaborative and fast-moving environment offering ample learning and career advancement.

Additional Information

Location: Lucknow, Uttar Pradesh (Working from office)

Salary Range: ₹30,000 to ₹45,000 per month (final amount based on interview)

Immediate joiners are preferred.