Search Engine Optimization Specialist

About the Company

Mirror Bangla is a dynamic media and digital content company dedicated to providing timely, relevant information to a wide audience. The organization values data-driven decision-making, rigorous editorial standards, and a forward-thinking approach to digital platforms. Team members work together across departments, including content, design, and tech, with a focus on enhancing the brand’s digital reach and user engagement. The workplace is committed to professional development, ongoing learning, and driving measurable audience growth.

Role Overview

As a Search Engine Optimization (SEO) Specialist, you will play an integral role in maximizing web visibility through effective search engine strategies. This full-time, onsite position is based in Uttara, Dhaka, and involves optimizing both on-page and off-page elements, keeping pace with search engine best practices, and closely collaborating with editorial and development colleagues.

Key Responsibilities

• Conduct comprehensive keyword research, analyzing user intent and prioritizing keywords to enhance organic reach.
• Perform detailed on-page optimization, including refining meta tags, headings, internal linking structures, and page content for SEO impact.
• Execute thorough technical and content-focused SEO audits, implementing necessary improvements across the website.
• Develop and manage white-hat link building campaigns to strengthen the domain's backlink profile.
• Utilize platforms such as Google Analytics and Search Console to monitor SEO performance and generate regular reports with actionable insights.
• Collaborate closely with content creators and developers to ensure seamless implementation of SEO strategies and recommendations.
• Remain up-to-date with search engine algorithms, ranking factors, and industry trends to maintain and enhance site rankings.

Requirements

• Demonstrable expertise in keyword research, including search intent analysis.
• Proven track record in conducting and addressing all aspects of SEO diagnostics (technical and content).
• Solid knowledge of ethical backlink acquisition techniques and managing linking profiles.
• Hands-on with leading SEO analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
• Strong command of on-page optimization principles and practical understanding of basic HTML/CSS as it applies to SEO.
• Excellent analytical, problem-solving, and clear communication abilities with meticulous attention to detail.
• Adept at prioritizing and managing multiple deadlines as part of a collaborative team within a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Computer Science, or a similar discipline is preferred. Relevant SEO certifications or equivalent experience are considered valuable.