Regional Sales Manager – Florida (Remote)

About the Role

We are conducting a confidential search for a Regional Account Manager to join a rapidly expanding company specializing in functional beverages, supplements, and cognitive wellness products. This remote position is based in Florida and requires approximately 50% travel. This role is not focused on traditional retail sales but centers on managing distributor, broker, and key retail relationships within the natural products sector.

Key Responsibilities

• Formulate and implement effective regional sales strategies
• Oversee relationships with distributors and brokers
• Expand product distribution and ensure strong retail execution
• Handle business planning, including forecasting, inventory oversight, and trade spending
• Plan and manage promotional activities such as mail-in rebates (MCBs), off-invoice promotions (OIs), and trade promotions
• Collaborate cross-functionally with Marketing, Supply Chain, Operations, Finance, and Product departments
• Represent the company at major industry trade shows and events including Expo West, KeHE, UNFI, ECRM, Fancy Food, and regional expos

Candidate Profile

• Over 10 years of sales experience in the consumer packaged goods (CPG) industry focusing on natural foods, supplements, vitamins, functional beverages, or health and wellness products
• Proven expertise managing natural food distributors and brokers, especially with key partners KeHE and UNFI
• Experience engaging customers such as Whole Foods, Publix, Albertsons, Kroger, The Vitamin Shoppe, Lifetime Fitness, and other specialty grocery, convenience, club, and foodservice outlets
• Strong financial and business skills encompassing forecasting, trade spend, and profit and loss (P&L) management
• Experience creating strategic business plans with channel partners
• Excellent communication and presentation skills suitable for both client and executive-level interactions
• An entrepreneurial approach capable of supporting rapid business growth in a dynamic environment
• Ability to thrive in a fast-paced, growth-driven consumer packaged goods setting
• Residency in Florida is mandatory

Additional Information

This is a confidential search, and candidates with relevant experience in natural products, supplements, functional beverages, or health and wellness sectors will be prioritized for consideration.