Project Manager - New Product Launch Lead (Supplements)

About the Role

We are seeking an experienced Project Manager to lead and oversee the launch process for new supplement products across multiple sales channels including Amazon, various marketplaces, and direct-to-consumer platforms. This role demands ownership of the launch calendar, coordination of cross-departmental tasks, timely completion of marketplace listings, monitoring launch performance, and ongoing process enhancements.

Key Responsibilities

• Manage and maintain the company’s centralized new product launch schedule.
• Collaborate with leadership, product development, operations, marketing, creative, compliance, and marketplace teams to establish launch timelines.
• Identify essential milestones, dependencies, risks, and deadlines critical to launches.
• Assign clear ownership, timelines, and follow checklists with launch status updates.
• Ensure marketplace listings are accurate and submitted on schedule, coordinating product information including titles, bullet points, descriptions, images, A+ content, keywords, pricing, variations, and compliance documentation.
• Work with internal and external collaborators to address listing obstacles before launch.
• Oversee the end-to-end launch process from planning through implementation.
• Coordinate inventory, FBA setup, warehouse readiness, direct-to-consumer configurations, and marketing activations to ensure on-time launches.
• Monitor launch day activities and escalate any issues threatening the schedule or launch quality.
• Track and report launch performance via metrics such as sales data, conversion rates, traffic, product ranking, customer reviews, ad effectiveness, inventory, and overall listing health.
• Analyze outcomes post-launch to determine successes, shortcomings, and areas for improvement.
• Take full ownership of the launch methodology, continuously updating documentation, timelines, templates, and workflows.
• Conduct thorough post-launch evaluations to capture insights and improve efficiency, accountability, and cross-team transparency.
• Serve as the primary liaison for all product launches, maintaining alignment on progress, challenges, deadlines, and next steps across teams.
• Drive cross-departmental accountability without direct authority, ensuring leadership is well-informed and launches proceed as planned.

Qualifications

• Minimum of 3 years experience in product launches, project management, ecommerce operations, marketplace management, or related fields.
• At least 3 years managing product launches for Amazon-first brands.
• Demonstrated competence handling multiple projects simultaneously with strong organizational skills.
• Experience working with Amazon or other ecommerce marketplace product listings.
• High attention to detail and a strong commitment to meeting deadlines.
• Skilled at coordinating with multiple internal teams and external partners.
• Proficiency in project management software, spreadsheets, and performance dashboards.
• Excellent written and verbal communication abilities.

Preferred Experience

• Background in the supplement, consumer packaged goods (CPG), health and wellness, or regulated consumer products industries.
• Familiarity with Amazon Seller Central and Vendor Central platforms.
• Knowledge of Amazon listing practices, variation setups, FBA readiness, and launch advertising strategies.
• Experience engaging with creative, compliance, supply chain, and marketing departments.
• Proven experience developing launch processes, standard operating procedures (SOPs), and operational workflows.