Product Operations Specialist

Role Overview

NetEase Games is seeking a dedicated Product Operations Specialist with expertise in monetization and campaign management to spearhead user acquisition, revenue expansion, and marketing efforts across international markets. This role demands active collaboration with cross-functional departments including Product, Marketing, Sales, Design, and Engineering to achieve tangible business outcomes.

Key Responsibilities

• Drive product monetization strategies encompassing pricing schemes, promotional activities, conversion funnel optimization, and lifecycle management.
• Design and implement comprehensive online and offline campaigns, including product launches, growth programs, and co-marketing efforts.
• Create region-specific operational plans based on overseas market intelligence to enhance activation rates, user engagement, retention, conversion metrics, and revenue streams.
• Manage the entire lifecycle of marketing events and campaigns: from planning and resource allocation, through channel promotion and execution, to post-campaign evaluations.
• Develop and maintain overseas distribution channels, community platforms, content outlets, and partner networks.
• Monitor key operational indicators, conduct performance analyses on campaigns and monetization efforts, and continuously seek to maximize return on investment.
• Collect user feedback and market data to inform product enhancements and improve overall user experience.
• Facilitate cross-departmental collaboration to ensure projects are carried out smoothly and effectively.

Qualifications and Skills Required

• 1 to 3 years of experience in product operations, monetization, growth marketing, or event operations; prior exposure to international markets is advantageous.
• Comprehensive knowledge of user acquisition, campaign strategy, channel management, content operations, and paid user conversion processes.
• Strong analytical capabilities to diagnose issues and create data-driven optimization strategies.
• Excellent project management and communication skills, enabling independent execution from concept to completion.
• Demonstrated aptitude and enthusiasm for leveraging AI tools such as ChatGPT, Claude, Gemini, Notion AI, AI analytics, or automation platforms to boost productivity.
• Fluent proficiency in English and Chinese, both spoken and written, facilitating seamless communication in meetings and everyday correspondence.
• High sense of ownership, proactive execution, continuous learning, and problem-solving abilities.
• Capability to manage operations across multiple regions with an understanding of cultural variations and behavioral differences.

Preferred Competencies

• Experience with remote desktop/control software like AnyDesk, TeamViewer, or Chrome Remote Desktop.
• Documented track record of successful product monetization, paid conversion initiatives, or revenue enhancement.
• Familiarity with overseas product launches, channel acquisition tactics, community management, or growth-driven campaigns.
• Background in SaaS, productivity software, B2B, or B2C product environments.