Preferred Relationship Manager - Retail Branch Banking

Role Overview

This position involves managing and expanding relationships with High Net Worth Individuals (HNIs) enrolled in the Preferred programme at HDFC Bank's Retail Branch Banking unit. The role centers on boosting profitability through cross-selling, portfolio growth, and delivering excellent customer service as a primary contact for financial needs.

Primary Responsibilities

• Identify and acquire new clients who meet the product eligibility criteria.
• Increase and maintain portfolio value with consistent hygiene and compliance.
• Cross-sell banking products aligned with customer requirements to enhance wallet share.
• Manage customer attrition and strive to meet set revenue objectives.
• Ensure flawless documentation and strict adherence to KYC and AML regulations.
• Leverage cross-selling opportunities to promote income-generating product holdings.
• Deliver high-quality customer service, resolving inquiries promptly within turnaround times.
• Proactively handle and communicate complaint resolutions to customers.
• Encourage customer use of direct banking channels and facilitate seamless portfolio management transitions.

Educational & Certification Requirements

• Mandatory graduation degree; post-graduate qualifications are advantageous.
• Optional but beneficial certifications include AMFI, IRDA, and NCFM.

Key Competencies

• Strong sales and influencing capabilities.
• Comprehensive knowledge of banking products and financial trends.
• Effective planning and organizational skills.
• Excellent communication skills.
• Awareness of market competition and evolving financial landscape.

Stakeholders

Collaboration with customers, branch banking teams, operations, product teams, asset management, treasury, credit departments, insurance partners, mutual fund companies, and securities firms is essential.