Performance Marketing Manager

About the Company

Docusign is a global leader in agreement management technology, utilized by over 1.5 million customers and more than one billion individuals across 180+ countries. The company's Intelligent Agreement Management platform integrates agreements with business systems, enabling companies to accelerate operations and unlock crucial data embedded within documents.

Role Overview

The EMEA Performance Marketing Manager is tasked with boosting pipeline, revenue, and brand visibility through multi-channel paid media campaigns across strategic EMEA markets. This position is a hands-on individual contributor role reporting to the Sr. Director of Performance Marketing - EMEA. The role involves leveraging AI and automation tools to handle routine tasks, enabling focus on strategic planning, creative experimentation, and cross-team collaboration.

Key Responsibilities

• Develop and implement paid media strategies across platforms like LinkedIn, YouTube, StackAdapt, Demandbase, and Meta Ads targeting EMEA audiences.
• Collaborate with regional marketing teams to customize global campaigns for EMEA, including audience segmentation, messaging, creative testing, and landing page coordination.
• Optimize campaign parameters such as setup, audience targeting, creative assets, budgets, and bids to maximize performance and scale opportunities.
• Coordinate with creative, content, and campaign teams to produce and refine ad copy and creatives based on performance and market insights.
• Manage campaign budgets and pacing to align with regional priorities and planned outcomes.
• Establish and enhance operational workflows, documentation, and checklists to ensure efficiency and consistency within the global performance marketing team.
• Partner with Marketing Operations and Analytics teams to devise smarter workflows, minimize manual tasks, and enhance data quality.
• Identify and implement AI-driven tools, automations, and templates to streamline processes and facilitate scaling of best practices.
• Stay informed of paid media industry trends, platform updates, and competitor activities in EMEA; maintain strong vendor relationships and disseminate knowledge within the team.
• Lead implementation and troubleshooting of marketing technologies including advertising pixels, third-party tags, audience segmentation, and tracking to guarantee precise data capture.
• Drive AI and automation initiatives to transfer manual duties like reporting and trafficking to AI-driven processes, working closely with technical teams.
• Consolidate data from diverse sources to highlight regional and segment-specific patterns and recommend optimization and investment strategies.
• Build effective partnerships with stakeholders across marketing, sales, finance, and analytics to enhance performance marketing impact in the EMEA region.
• Contribute insights for quarterly and annual planning through data-driven analysis of channel performance and regional market dynamics.
• Utilize AI and automation tools to simplify campaign setup, quality assurance, and reporting tasks such as bulk data generation and naming conventions.
• Proactively suggest AI workflows or templates to accelerate routine tasks and collaborate on their evaluation and adoption.
• Contribute to comprehensive team documentation including checklists, playbooks, and guides to ensure replicable best practices across markets.

Work Setup

This is a hybrid role requiring presence in the office a minimum of two days per week, subject to team-specific arrangements and business needs.

Required Qualifications

• Bachelor’s degree or equivalent professional experience.
• More than five years of experience in digital advertising in an agency or in-house paid media environment.
• At least three years hands-on experience managing multi-channel digital campaigns including paid social, programmatic display, video, and native advertising.
• Fluency in English; proficiency in additional major EMEA languages is advantageous.
• Experience working across EMEA regions such as UKI, DACH, France, Benelux, Nordics, or Southern Europe with an understanding of local channel specificities and privacy compliance.

Preferred Qualifications

• Strong communication skills with the ability to translate strategies into actionable steps and explain complex data-driven topics to non-technical audiences.
• Excellent analytical, critical thinking, and problem-solving abilities with a track record of driving growth via experimentation and data analysis.
• Highly organized and capable of managing multiple concurrent projects and stakeholders in a dynamic environment.
• Proficiency in advanced Excel or Google Sheets for data analysis and performance reporting; comfort handling large datasets and multiple platforms.
• Experience with enterprise marketing analytics and BI tools like Google Data Studio, Tableau, or Hex.
• Background marketing B2B and/or SaaS products within performance marketing frameworks.
• Hands-on experience with AI or automation technologies to streamline marketing workflows such as QA checks, trafficking preparation, and initial diagnostics.
• Developing autonomous systems using tools such as Claude Code, ChatGPT, or Glean to improve operational efficiency.

Company Culture and Commitment

Docusign fosters an environment of trust, inclusivity, and respect, ensuring equal opportunities for all team members to thrive, collaborate, and contribute meaningfully. The company is dedicated to providing accommodations for qualified individuals with disabilities or religious needs during recruitment processes.

Additional Information

Applicants facing application process difficulties or requiring accommodations are encouraged to contact the relevant internal teams for support.